James Buxman: in Portland, OR

Manage day-to-day marketing initiatives to build the community's brand awareness. • Execute sales strategies to increase resident move ins. • Increased net revenue by 46% year-to-date. • Guide outside agencies to perform media buying to broaden Hillside's reach. • Write press releases to gain local media attention. • Help execute and organize apartment turn over remodel projects to coincide with resident wants and needs. • Execute trade shows and off-site events to build lead base. • Develop sales team to strengthen the department and achieve corporate goals. • Created marketing department standard operating procedures.

Execute marketing promotions to grow and maintain industry relationships across all channels. • Target market key accounts and engage key stakeholders to encourage sales, delivering desired ROI. • Social media and website management including Facebook, Twitter, Instagram and blog updates. • Developed companywide brand management strategy and standards. • Event management. • Media buying: TV, radio, print, and digital. • Execute all copy writing needs for press releases, advertising, news briefs, and internal/external communication. • Corporate sponsorship development and execution: Portland Trailblazers, Mt. Hood Meadows Ski Resort and the Portland Rose Festival. • Conduct strategic planning for product offerings and product placement, advertising initiatives, and communication efforts to increase brand awareness and incremental sales. • Exceeded sales initiatives by developing relationships with the Portland Trailblazers/Moda Center arena and Mt. Hood Meadows Ski Resort; two high volume accounts. • Maintain a successful retention rate of on-premise and off-premise sales in the midst of an exploding growth in the craft beer industry. • Increased sales revenue 17% year-over-year from 2010 to 2011, 12.5% from 2011 to 2012, 8% from 2012 to 2013, 18% from 2013 to 2014 and 12% from 2014 to 2015. (Company went through market downsizing in 2016 and 2017 due to production issues.) • Experience building a brand that underwent tripling production capacity and distribution in 2013. • Introduced and launched a new retail package size for two core brands and two new SKUs in an existing package size throughout

Portland, OR • 12/2009 - 03/2010 • New business development strategist, concentrating on attracting and building a more diverse client base. • Develop sales materials highlighting firm's strengths in desired categories. • Develop advertising ROI measurement standards for new business acquisitions. • Request for proposal execution. • Corporate sponsorship enhancement and increased visibility/awareness techniques. • Market research gathering and distillation.

•Managed annual advertising budget for the casino and for the Spirit Mountain Community Fund. •Managed six major branding campaigns for both the casino and community fund leading to increased brand awareness and product separation for the casino; community involvement messaging for the community fund. •Directed all Out-of-Home (OOH) advertising buys for the casino and community fund. •Built, negotiated, and maintained major corporate sponsorships with Portland Trail Blazers, Oregon State University, University of Oregon, Portland Timbers, Portland Beavers, 2008 US Olympic Track & Field Trials, Rose Festival and the JELD-WEN Tradition. •Developed and managed market research to determine demographic makeup of all Portland, Salem, and Eugene Metro Areas leading to decisions on location specific messaging and promotion initiatives. •Leveraged in-house marketing database of more than 400,000 guests to capitalize on specific consumer direct marketing campaigns. •Interim manager of VIP services. I was responsible for planning, organizing, and managing the VIP department, player interaction, and off-site VIP player experiences. •Formulated and conducted VIP player focus groups to determine most effective VIP incentive programs. This lead to the creation and management of the VIP rewards program that resulted in an additional annual revenue stream of $2.4 million from 800 - 1,000 upper echelon guests in 2008.