James Capparell: Sr Account Executive in Florham Park, NJ
James Capparell
Sr Account Executive
Florham Park | United States
Skills
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Interests
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Industries
Run
Triathlon
Work experience
Canada Goose
Sr Account Executive | 10/2018 - Current
• Create short term (1-12 month) and long-range (1-year, 3-year, and 5+ year) growth plans for all accounts
• Own the entire Go To Market selling season process from start to finish, including pre-line planning and selling, assortment plan building, sell-in, order entry, and post-market follow up
• Partner with planning organization to curate custom assortment plans for each account based on individual store growth
• Prepare historic selling data and analytics to back up assortment plan and buy recommendations to buyers and management
• Effectively communicate business trends/analysis to upper management for post market feedback and future selling seasons
• Responsible for growth and development of Junior Account Executive
• Develop and teach analytic skills to Junior Account Executive- open to buy, weekly sales analysis, and go to market process
Newton Running Company
Key Account Manager- Northeast, Dick's Sporting Goods | 01/2015 - 09/2018
• Responsible for achieving established sales, margin, and turn goals for Northeast Territory and Dick’s Sporting Goods major account program pilot
• Develop and cultivate relationships with DSG buyers, Merchandise Analysts, in-store marketing, Pittsburgh Marathon events, and Store Operations Training teams.
• Responsible for developing 2015 business and roll-out plan in conjunction with Newton Running pilot brand launch at Dick’s Sporting Goods
• Create thoughtful and achievable growth sales and revenue plans to establish and grow new major accounts sales channel
• Proactively evaluate and re-forecast sales and revenue
• Collaborate and develop 5 territory Sales Specialists to develop and execute successful in-store promotions and launch events within product release calendar