Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Principal

Education & Training

Executive level professional with extensive experience assessing market needs, consumer trends, and technical capabilities, and converting this information into successful business and product strategies.

Strong general manager perspective shaped by senior leadership team experience (including managing through sales, turnarounds and restructures), cross-functional team management, setting strategy and driving integrated marketplace planning/execution, and P&L responsibility.

Experienced product director with demonstrated ability to translate complex needs into product requirements, juggle multiple priorities and make things happen in fast paced, matrix environments.
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Specialties: Product Management, Strategic Planning, Brand Management, Business Development, Innovation, Product Marketing, Merchandising, ECommerce, Amazon, Digital Marketing

Senna Group is advisory firm focused on the consumer products space. In addition to building, operating, and advising consumer brands; Senna Group is retained by leading OEM/ODM manufacturers for business development and contract management.

Responsible for the overall sales management and strategy for the US Sporting Goods business. Includes club, mart, omni-channel, eCommerce wholesale, and Amazon verticals.

Director, US Sporting Goods

Established and built the Dehen 1920 apparel brand, and managed all business activities for the enterprise. Led all efforts to build, grow and operate the business - from initial strategic planning, through implementation and execution, to the ultimate sale of the company.

President

Directed seven product categories with combined revenue of $115M. Developed and implemented strategic business plans for all categories, and managed the product management and development teams. Led the licensing of the portfolio to an outside company in 2009.

Category Business Director

Managed a portfolio of Intel branded consumer products for an internal start-up organization. Responsibilities included product and market definition, business planning, strategic analysis, and channel marketing.

Sr. Product Marketing Manager

Managed all marketing responsibilities for a $75M family of digital oscilloscopes. Responsibilities included product definition, market definition, marketing programs, product pricing and sales forecasting.

Product Marketing Manager

Find out detailed information about James Clark, Principal in Carlsbad, CA

James Clark: Principal in Carlsbad, CA

James Clark