James Clark: Principal in Carlsbad, CA
James Clark
Principal
Carlsbad | United States
Skills
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Interests
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Work experience
Senna Group
Principal | 07/2009 - Current
Senna Group is advisory firm focused on the consumer products space. In addition to building, operating, and advising consumer brands; Senna Group is retained by leading OEM/ODM manufacturers for business development and contract management.
Aqua Lung America
Director, US Sporting Goods | 02/2017 - 05/2019
Responsible for the overall sales management and strategy for the US Sporting Goods business. Includes club, mart, omni-channel, eCommerce wholesale, and Amazon verticals.
Dehen 1920
President | 06/2010 - 05/2013
Established and built the Dehen 1920 apparel brand, and managed all business activities for the enterprise. Led all efforts to build, grow and operate the business - from initial strategic planning, through implementation and execution, to the ultimate sale of the company.
Nike, Inc.
Category Business Director | 11/2005 - 06/2009
Directed seven product categories with combined revenue of $115M. Developed and implemented strategic business plans for all categories, and managed the product management and development teams. Led the licensing of the portfolio to an outside company in 2009.
Intel
Sr. Product Marketing Manager | 03/1999 - 11/2000
Managed a portfolio of Intel branded consumer products for an internal start-up organization. Responsibilities included product and market definition, business planning, strategic analysis, and channel marketing.
Tektronix
Product Marketing Manager | 03/1997 - 03/1999
Managed all marketing responsibilities for a $75M family of digital oscilloscopes. Responsibilities included product definition, market definition, marketing programs, product pricing and sales forecasting.