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Global marketing executive with success growing profitable and sustainable businesses. Demonstrated ability to rejuvenate brands, grow sales, increase share and profitability through strategic positioning, product innovation and consumer insight.  A story developer with the talent to analyze markets, create effective brand platforms and engage consumers. Relationship builder with a strong track record of activating consumer promotions, retail merchandising and sports sponsorships.  

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James Cormier:

James Cormier