james garfield: Sports/Lifestyle Marketing consultant in santa monica , CA

Established and direct all aspects of boutique professional athlete/brand management agency that assists professional athletes maximize earning potential and build strong personal, marketable brands through strategic career development: sponsorship negotiation, licensing, endorsements, broadcasting opportunities, and endemic and non-endemic marketing opportunities. • Represent athletes, brand and entertainment projects in the sports, gaming, active and healthy lifestyle marketplace. • Create and execute effective marketing and advertising campaign strategies with various multinational brands. • Develop, implement and execute successful corporate health, wellness and participation programs. Noted Accomplishments: o Researched and selected potential acquisition targets for private equity firm, resulting in $5M investment in global mass participation sporting events (MPS) brand in the sports/health vertical. o Corporate consultancies include: Red Bull, Tough Mudder, Sketchers USA, Herbalife International, Los Angeles Marathon, Six Senses Resort destinations and MRC Media, including MRC Studios, BillBoard Magazine, Hollywood Reporter, SPIN and VIBE. o Negotiated $5M in sponsorship contracts for individuals and events.

Recruited to launch global operations for an independent and neutral programming network dedicated to the news, lifestyle and culture of esports and gaming found on OTT channels, mobile devices, and connected television. · Led multi-disciplined team of eight prior to develop operational strategy for the network’s worldwide launch. · Directed production of original content. Monitored budgets, production schedules, and resources. · Secured licensing and negotiated competitive contracts with third parties: films, documentaries, episodic gameplay, instructional, tournaments and more. · Defined policies and procedures and established continuing operational management of IT, Marketing, Sales, Finance, and Human Resources. · Partnered with CEO to develop business plans, marketing strategies, and strategic initiatives. · Collaborated with CEO to cultivate, solidify and manage strategic partnerships across multiple verticals, such as advertisers, recognized influencers, media agencies, and distribution partners. · Discovered opportunities to further expand the company through investments, raising capital, potential acquisitions, sponsorships, and corporate alliances. Noted Accomplishments: o Instrumental defining creative content for original programming that aligned brand promise to support lifestyle, culture and slogan of gaming and esports, “Where Gaming is a Force for Good.” o Advanced distribution contracts for 20 OTT outlets, including Zumo, Pluto, Comcast, Roku, and three digital television broadcasters.

Recruited to grow business on West Coast of US by advancing marketing strategies for Fortune 500 companies within premier sports, various events, esports and entertainment, through the entertainment division of Horizon Media. · Opened the satellite office and mentored junior staff members in sports marketing strategies and methodologies. · United with Horizon Media’s Los Angeles branding teams to develop marketing ideas and presentations to expand existing business. Noted Accomplishment: o Acquired three new clients and fostered relationships with Fortune 500 companies for the firm to manage their sport-based sponsorships and marketing efforts, resulting in $350K each of new business in first 6 months.

Collaborated with European private equity firm seeking expansion of MPS to North America to increase effectiveness of existing intellectual properties and Challenge properties. • Analyzed and initiated potential acquisitions in US, Canada, Mexico and Brazil. • Administered marketing deliverables and teamed with multiple international departments to ensure potential clients aligned with corporate goals. • Traveled to multiple international event sites to enforce proper presentation of sponsorship packages and support potential and existing client relationships

Tasked with capitalizing on advertising opportunities within athletic/fitness gyms and at live events. Teamed with Fortune 500 companies to maximize their marketing budgets within the fitness market segment. · Sold, coordinated placement, and steered the advertising assets of posters, banners, magazines, and TV along with sponsorship opportunities across 109 nationwide clubs. · Discovered and evaluated potential MPS acquisitions and partnership opportunities. Noted Accomplishments: o Negotiated and closed sponsorships for over 120 events such as: The Chicago Triathlon; The New York Triathlon; Women’s Event Series in 11 different markets; and multiple half-marathon multi-city series, plus several stand-alone individual events throughout the country.

Acquired and supervised integrated marketing campaigns with Fortune 500 companies to provide targeted advertising on website of largest global processor for MPS events. Noted Achievements: o Searched for targets for acquisition and strategic partnerships, expanding significant business revenue. o Created social media campaigns driving traffic to website. Gained more than 190K Facebook followers in first six months.