James Gooch: in Carlsbad, CA

Brought greater consumer awareness and increased sales to this pro audio manufacturer • Successfully re-established under-performing brand in crowded marketplace with fresh marketing initiatives • Strengthened brand identity and social media presence to reach more customers • Redesigned web site from ground up, brought consistent design and voice to marketing materials

Created compelling marketing materials for B2B video ad delivery company • Wrote, designed and updated exciting content for company’s web site, literature, press releases and more • Worked with IT department to make company’s delivery platform more user-friendly

Juggled and successfully managed varying marketing objectives for multiple brands and identities • Received accolades on four content-rich web sites for interactivity with consumers and fresh content • Helped develop numerous international ad campaigns, oversaw correct brand and logo usage for all brands • Leveraged current social media (Facebook, Twitter, etc.) to reach more and more customers with product info and promotions and measured results with Google Analytics, etc.