james jackson: Senior Marketing Communications in fullerton, CA

• Manage marketing, digital media, PR & branding efforts in $500M financial services company and direct communications planning for North America branch offices • Content Management System oversight, analytics, reporting, content and metrics analysis for 18 digital properties in the US and Canada; report directly to CMO • Create & manage strategic content and act as developer and subject matter expert for compliance marketing, media relations policies & standard operating procedures • Provide national marketing support to corporate affiliates & subsidiaries and ensure brand standardization for Canada, national offices, and 17 customer contact centers

• Multi-channel marketing development & management for $1B media subsidiary • Spearheaded strategic marketing, digital media & brand extension efforts for 3 product lines, publications, and customer acquisition & retention - 20% growth • National event marketing support, direct response marketing, and international marketing communications strategy lead; Public relations • Project & content management for consumer branding; $600k budget oversight

• Provided strategic insight, positioning & growth strategy for start-up mid-west based streetwear label • Directed operations, investor relations and promoted retail partnerships including regional placement with Zumiez stores and other apparel retailers • Developed corporate social responsibility (CSR) model to provide education services, entrepreneurship programs, and “on-the-job” training to at-risk youth • Addressed key challenges, operational effectiveness and product development