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Branding and Marketing professional with over 8 years of CPG experience in strategic brand building, brand revitalization, corporate marketing, project management, event design and team management.

I excel at:

• creating marketing plans and developing innovative branding strategies
• inspiring movement and feeling within brands
• managing ad, events, and campaign production and design
• developing new product, service, and content release
• optimizing initial product launches and brand partnerships
• overseeing tones of communication into a market

As an ambitious individual and a person of great aspirations, I do believe in upward trajectory, moving in a direction that will push my current strengths while providing challenge to cultivate my potential skills. In doing this, I believe I can also elevate your company with the same momentum to also achieve existing goals while recognizing new objectives. This motivates me to seek out the commencement of a new chapter, one for longevity and success.

Brewberry co,. ltd | Official distributer for AB InBev

Served as Brand Marketing Manager responsible for all corporate and retail marketing, advertising, event planning /managing, outreach, and product and company and design initiatives of this high-end beer company with sales of over $10 million in revenue annually.

•  Responsible for managing multiple annual brand marketing campaign budgets of up to $3 million.
•  Collaborated and worked with AB InBev global; brands such as Stella Artois and Hoegaarden on a daily basis.
•  Monitored market trends and oversaw advertising and marketing activities to ensure the right message is delivered for all brands.
•  Worked closely with creative agencies in developing premium events, countrywide branch designs, T.V ads, print ads and web based technologies.
•  Liaised effectively with sponsors/clients and various cross functional departments to ensure successful implementation of partnership programs.
•  Directly worked with CEO to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing functions.
•  Strategically involved in the development of products and services, defining targets, budgets and goals and initiated new marketing procedures and policies to enhance customer experience within the retail establishments.
•  Successfully created and launched membership based loyalty CRM programs. + Increased membership within a 6-month period by 50%. 
•  Implemented KPI oriented real-time project coordination programs for my teams to ensure efficiency in reaching our targets.

Brand Marketing Manager 

Brewberry co,. ltd | Official distributer for AB InBev

• Creating engaging sales promotions within multiple marketing campaigns. 
• Researched and developed a large content database for multiple dynamic marketing /branding campaigns.
• Responsible for overseeing all artwork for mass media promotional ads.
• Responsible for overseeing all in-bound multiple branch artwork.
• Liaison between interior design houses and construction contractors to develop multiple branch outlets within extremely tight timeframes.
• Developed strategic baselines that would strengthen future corporate branding projects.
• Liaison for brand partnership events at numerous venues.
• Completed the role of managing multiple branch locations.
• Assisted the outbound sales teams with new concepts, content and materials.
• Implemented KPI oriented real-time project coordination programs for my teams to ensure efficiency in reaching our targets.

Creative Designer / Area Branch Manager

• Involved with the development of modifications for military & medical vehicles throughout the product range.
Involved with the design and production of the Singaporean SWAT team vehicles.
Assisted in the esthetic design of the TORV military vehicle.
• Supervised the filming of action shots of vehicles in and outside the private test facility.
• Created infographic designs for technical drawings.
• Oversaw the production of sales + branding materials.
• Maintained relations with international clients for around the world.
• Sourced and competed for global contracts working with the Redcross, UN, US government & others.
• Implemented and activated the ‘ACT’ CRM customer relationship managment system working in collaboration with the IT department.

Marketing Specialist 

• Developed and implemented corporate branding + marketing materials such as sales kit booklets, product diagrams with spec sheets.
• Oversaw and developed the company website design and content.
• Designed concept cars for motorshows to promote our R&D department.
• Designed the company’s racing car team livery that was a joint venture with other companies as ‘Recor’.

Graphics Designer

Find out detailed information about James Mackie,  in Los angeles , CA

James Mackie:  in Los angeles , CA

James Mackie: in Los angeles , CA

James Mackie

Dulwich College

Prem Tinsulanonda International School

Raffles Design Institute