James Masson: in Los Angeles

Led and managed growth strategies for Timbuk2's digital marketing channels, including paid media, SEO, social, email, SMS, influencer, affiliate, and PR, while establishing customer-centric foundations, cross- functional processes and workflows, KPI reporting, and long-term goals. ? Managed an annual digital marketing budget of $10.1M and increased ROAS, site traffic, and DTC revenue YTD by 33%, 24%, and 21%, respectively, compared to prior year. ? Created and managed cross-functionally 50+ omnichannel campaigns that increased new customer acquisition by 43% and improved customer retention by 15% YTD compared to prior year.

? Led the company's ecommerce and digital marketing team for 3 CPG brands, generating an incremental $6.3M in revenue, while introducing best-in-class strategies for customer segmenting and development, paid media spending, email communications, social media, affiliate marketing, SEO, and KPI reporting. ? Grew 3 DTC, 1 Walmart.com, and 4 Amazon businesses from the ground up, including project managing site and marketplace development, strategizing launch content, and developing go-to-market strategies. ? Ideated, strategized, and managed 100+ omnichannel campaigns across 8 different product verticals, while developing cross-platform performance reporting for continuous and dynamic improvement.

Launched the company's DTC business, generating $1.8M in organic revenue within the first 12 months, while transforming the website experience for 2M annual users. ? Led and managed the ecommerce business, including but not limited to, owning the P&L, implementing A/B tests and CRO enhancements, and driving the strategic vision for the business. ? Launched a 350+ SKU product line into Auto Zone and O'Reilly Auto Parts that generated $8.1M in new B2B gross revenue within the first 12 months of distribution.