Skate

Snow

Surf

Surfing

Director, Global Digital Corporate Communications

Digital & Media

Seasoned digital & web marketing professional with over 13+ years of extensive experience bridging gaps between clients, internal business partners, 3rd parties and technology stakeholders. Primary focus is creating products and solutions that help drive key stakeholder priorities by leveraging the internet to drive online and in-store sales. Also critical is bridging the gap between traditional and new media in an ever evolving digital landscape at a time of inflection points of growth which can be attributed to social media and mobile devices. My strategic philosophy is a connected commerce strategy that leverages many of the major paths to purchase such as e-commerce, online marketing, paid search/natural search, display media, comparison shopping engines, affiliate marketing, mobile/tablet platforms, CRM, web personalization, e-mail marketing and social media marketing to drive sales, increase market share, create brand awareness and amplify customer loyalty.

Highly comfortable with small, medium and large scale web applications and how to build for volume and growth. Results driven track record driving substantial top and bottom line value.

With a strong architectural and digital background I have spent my career growing and running digital competencies within a number of companies. Innovation is at the centre of everything I do. Understanding technical limitations (or the lack of them) at the same time as demanding pixel perfect creative has allowed me to work on some amazing projects over my career. I have run everything from digital retail strategies for leading brands to large e-commerce platforms and industry changing stores. I'm just getting started...

Follow me on Twitter: @digecomm

• Global digital communications strategy ownership for a Fortune 375, generating $6.3B in 2014, with a presence in 52 countries.
• Creation and implementation of an employee ambassador program that successfully educated, trained and mobilized all 25,000+ Avery Dennison employees, from senior leadership to factory floor (branded as the "Get Social" movement, which includes social media/email signature guidelines, educational videos, additional learning resources, presentations, and other useful resources)
• 1,300% year-over-year increase in social media audience size across the entire social media portfolio
• 120% year-over-year increase in organic traffic to our entire web portfolio
• 95%+ positive brand sentiment (up from 60-65%)
• Successfully launched the companies first enterprise-wide blog that consistently contributes to 30%+ of total traffic year-over-year, focused on thought-leadership of our brand
• Deployment of internal mobile app strategy to ensure efficiency of our global workforce at key events
• Oversee strategic partnerships to enable stronger employer branding and overall awareness with various partnerships that include USA Today, The Guardian, Rainforest Alliance, Sustainable Brands and others.
• Facilitate as resident expert on all analytics pertaining to web (Google Analytics), social media (Radian6), and other traditional channels (Meltwater, BusinessWire, etc.)
• Serve as enterprise-wide expert on areas of digital marketing (web, social media, search, email marketing, e-nurturing, social sentiment, visual/interactive media, mobile marketing & digital metrics).
• Development of employer branding to support and drive effective marketing and communication strategies for employees, customers, shareholders and communities that fuel revenue growth, market awareness and brand loyalty.

Find out detailed information about James Moat, Director, Global Digital Corporate Communications in Redondo Beach, CA

James Moat: Director, Global Digital Corporate Communications in Redondo Beach, CA

James Moat

Northeastern University