Bachelor of Science in Business Administration

Marketing Manager

Marketing & Sales

Marketing Professional with over 3 years experience in product marketing, product development, and driving sales revenue. Proficient
in Microsoft Office (Word, Access, & Excel) & Google G Suite. Advanced Comprehensive, Speaking, and Writing abilities in Spanish.
Previous academic knowledge/experience in areas including:
• Digital Marketing ? Project Management ? B2B and B2C Sales ? Copywriting • Customer Relationship
Management ? Social Media Marketing ? Data Analysis

• Leading efforts in producing effective revenue-generating solutions, increasing customer base by 134%
• Owning copywriting for all outdoor power equipment and consumer goods products while maintaining brand voice
• Publishing press releases on new products through major public media outlets
• Planning and developing digital marketing strategies for successful campaigns
• Managing trade shows and exhibition projects to include planning, coordination, development of sales & marketing
materials.
• Managing all social media platforms for Merotec consumer goods

• Led the development of 4 high focus TTi products in first year, for expected total 109% revenue gain
• Led a cross-functional team to launch a new category of products forecasting $7 million in gross sales
• Presented executive capital requests to leadership to later receive & help co-manage a $5M project budget
• Oversaw the development, design, and roadmap for the launch of RIDGID power tools' first outdoor power
equipment launch
• Oversaw all marketing efforts for the RYOBI, HART, and RIDGID chore category of tools
• Conducted market research & analyzed material costs to propose retail prices that enabled target margins to be met
• Successfully launched and managed the first RYOBI cordless tillers from NPI phase in less than a year

Product Coordinator

• Chosen as the first sales representative to help open the Southeast Kentucky market for Team HART
• Successfully transformed the Somerset, KY Walmart into the #1 Year-to-Date selling store for HART in all 50 states
• Increased gross sales from $2,000 to $60,000 after selling in key store features
• Achieved over 140% comparable store sales lift above last year's HART volume
• Won a company-wide Black Friday sales contest against over 200 reps in November 2020
• Developed a significant relationship with store Key Decision Makers, resulting in over 15 major store features

Field Sales and Marketing Representative

• Presented my social media strategy project out of 65 interns to AutoZone C-suite executives
• Provided strategic support and execution across all marketing channels through Sprinklr
• Researched future channels for content creation such as Reddit, Instagram TV, and Podcasts
• Managed and provided guidance on AutoZone's look, feel, and tone across all marketing channels
• Developed product/service focuses and provided allocations for different channels based on sales, seasonality, and merch initiatives
• Developed TV, Radio, Social, and Display creative

Brand Marketing Intern

Find out detailed information about James Moore, Marketing Manager in Woodstock, GA

James Moore: Marketing Manager in Woodstock, GA

James Moore

Sam Walton College of Business - University of Arkansas