James Moore: Marketing Manager in Woodstock, GA

• Leading efforts in producing effective revenue-generating solutions, increasing customer base by 134% • Owning copywriting for all outdoor power equipment and consumer goods products while maintaining brand voice • Publishing press releases on new products through major public media outlets • Planning and developing digital marketing strategies for successful campaigns • Managing trade shows and exhibition projects to include planning, coordination, development of sales & marketing materials. • Managing all social media platforms for Merotec consumer goods

• Led the development of 4 high focus TTi products in first year, for expected total 109% revenue gain • Led a cross-functional team to launch a new category of products forecasting $7 million in gross sales • Presented executive capital requests to leadership to later receive & help co-manage a $5M project budget • Oversaw the development, design, and roadmap for the launch of RIDGID power tools' first outdoor power equipment launch • Oversaw all marketing efforts for the RYOBI, HART, and RIDGID chore category of tools • Conducted market research & analyzed material costs to propose retail prices that enabled target margins to be met • Successfully launched and managed the first RYOBI cordless tillers from NPI phase in less than a year

• Chosen as the first sales representative to help open the Southeast Kentucky market for Team HART • Successfully transformed the Somerset, KY Walmart into the #1 Year-to-Date selling store for HART in all 50 states • Increased gross sales from $2,000 to $60,000 after selling in key store features • Achieved over 140% comparable store sales lift above last year's HART volume • Won a company-wide Black Friday sales contest against over 200 reps in November 2020 • Developed a significant relationship with store Key Decision Makers, resulting in over 15 major store features

• Presented my social media strategy project out of 65 interns to AutoZone C-suite executives • Provided strategic support and execution across all marketing channels through Sprinklr • Researched future channels for content creation such as Reddit, Instagram TV, and Podcasts • Managed and provided guidance on AutoZone's look, feel, and tone across all marketing channels • Developed product/service focuses and provided allocations for different channels based on sales, seasonality, and merch initiatives • Developed TV, Radio, Social, and Display creative