James Ort: Global Partnerships & Content Marketing (Sea-Doo) in Plano, TX

Develop the Global Sea-Doo marketing strategy and orchestrate execution via 28 contracted ambassadors, 6 brand partners, 9 product fleets, 300 individual marketing units, & $1.1M in annual marketing budget. Responsible for sourcing, negotiating, developing, contracting, managing, tracking, motivating, & activating partnerships: ambassadors, influencers, content producers, & brand partners. Increased Earned Media Value from $1M in 2019 to $6.2M in 2021 . Managed production & creative direction for 70+ content projects to create content & media for editorial, CRM, web, social media, PR, & earned media channels. Shifted focus from product to lifestyle centric content. Coached the regional marketing teams in LATAM, APAC, & EMEA to leverage partnerships best practices. Most successful partnerships include: Daniel Ricciardo, Leticia Bufoni, Rory Kramer, Dylan Efron, Peter McKinnon, Kimi Werner, Cameron Kirkconnell, Tampa Bay Lightning, 4ocean, Salty Crew, Slowtide, Red Bull.

Leverage all resources, teams, and assets responsible for increasing awareness, buzz, and engagement of the Central Florida consumer with the Red Bull product and brand, via $1.3M in annual marketing resources. Recruited, hired, trained, and managed 23 employees: 40% bilingual, 20% recognized as global top talent. Strategically allocated 350,000+ cans of Red Bull with an average new or infrequent consumer rate of 72%. Executed 12 global projects & 50+ local initiatives with strategic 360-degree plan, execution, & results. Global Project Manager for Red Bull Can You Make It? 2018: 600 college students racing across Europe for a week with no money, no communication, just Red Bull.