James Panter: in Grand Rapids, MI

• Lead the international business, established distribution in 41 countries and increased sales from $60k to over $1 million. • Created omni-channel sales strategy in all markets to ensure continuity in experience and message. • Partnered with distributors to create country-specific go-to-market strategies, merchandised collections for wholesale, retail, e-commerce, and department store channels, and reviewed/approved marketing plans. • Performed trend analysis, monitored domestic and international sell-in and sell-through data, wrote product briefs, and collaborated with design, development, and marketing teams to merchandise collections, identify brand and volume drivers, and create seasonal brand strategies. • Implemented forecasting program to identify demand and capacity requirements.

• Oversaw development of strategic plan, operating plan, standards of cover, and assessment process. • Co-authored A3 resulting in projected $20 million in savings. • Participated in development and presentation of regional fire department consolidation plan. • Supported various initiatives including GRFD transformation plan.

Rockford, MI WWW markets branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. International Country and Marketing Manager August 2007 - March 2010 • Developed, implemented, and managed product distribution strategies for S. America, Russia, and India resulting in a 69% increase in sales totaling $44 million. • Overhauled footwear and apparel licensing program within the region to align with global brand identity. • Established Merrell sourcing and distribution in Brazil as well as Patagonia distribution in Brazil, Paraguay, Peru, and Uruguay. • Created ad-hoc and seasonal sales reports, analyzed data to identify product strength, market segmentation, and provided regional feedback and direction to design & development teams. • Managed the forecast and demand planning process (S&OP) within the Outdoor Group - International. Established key performance indicators and associated metrics to gauge results. • Supported the corporate and brand retail strategy through the opening of four retail stores while continuing to expand sales through wholesale channels. • Worked closely with Wolverine World Wide, Inc counterparts to create synergies and maximize corporate profitability and growth.

company, is the premier, branded manufacturer of the industry's most advanced high-quality active watersports and outdoor sporting goods products. International Sales and Marketing Manager November 2006 - August 2007 • Managed the global distribution of seven brands. • Restructured sales within Europe (migrated from agent/distributor based model to a subsidiary business). • Partnered with K2 sister companies to share resources and distribution where applicable. • Directed marketing department to create and deliver appropriate materials to facilitate sales. • Restructured internal operations to support global sales. • Maintained department budget as well as weekly sales and marketing reports.

Carlsbad, CA Tsubo designs, develops and markets stylish footwear for men, women, and children in over 50 countries around the world. International Sales Manager & Supply Chain Manager July 2005 - November 2006 • Managed 32 international distributors resulting in a 60% increase in annual sales. • Coordinated supply chain for both international and domestic sales, including management of a third party consolidator in Hong Kong. • Attended and actively participated in the planning and execution of global conferences as well as international trade shows (BB, Micam, WSA, etc.). • Lead design and implementation of ERP and WMS systems. Global Brand Marketing Inc., Santa Barbara, CA GBMI was the authorized licensee of Diesel, Nautica, Mecca, and XOXO Footwear as well as the owner of Pony International, LLC, Dry-shod, and Fun Flopps.