Jamie Alber: Director of Online Marketing in WICHITA, KS
Jamie Alber
Director of Online Marketing
WICHITA | United States
Skills
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Interests
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Industries
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Work experience
TGW.com, Baseballsavings.com
Director of Online Marketing | 10/2015 - Current
Focus on customer acquisition, retention and sales growth for TGW and Baseball Savings eCommerce websites in coordination with merchandising, IT and operations teams. Responsible for organic, paid, retargeting, affiliate and social channels, content teams, analytics reporting, budgeting and ROAS management.
-Oversees the expansion of TGW and Baseball Savings brand through digital advertising, product and lifestyle content production including copy, photo, video, and customer experience teams.
-Manages an internal department of 13, with 4 direct reports and 2 remote employees, along with various vendor relationships.
-$7M+ in YOY revenue growth in FY18 through effective management of organic, paid, retargeting, affiliate, marketplace, social channels in collaboration with internal/external teams.
-23% growth in new customers for TGW and 15% growth for Baseball Savings YOY in FY18.
-Manages analytics department and develops reporting to read and react to site, spend and customer trends, as well as deliver weekly results to Senior Leadership team.
-Creates and manages a $10M+ advertising budget designed to generate profitable growth for eCommerce stores generating $90M+ revenue.
-Provides direction to web development teams for improvements in site functionality, user experience, customer retention strategies, post-purchase experience and mobile optimization.
Lightspeed Outdoors
Senior Marketing Manager | 02/2014 - 10/2015
Developed and implemented strategic initiatives, process improvements, and created other business
opportunities to increase existing channel performance and generated new revenue streams. Raised
brand awareness by improving cross-channel branding and communications strategy with a focus on product integration.
-Created and implemented branding and marketing plans with competitive analysis, budgets, reporting and forecasts to ensure initiatives are met through evaluation and optimization.
-Managed all design, copy, and production of digital/print marketing materials to meet production deadlines by organizing internal staff, agency partners and freelance teams of 10+.
-Led website redesign on Magento platform with a mobile responsive theme that saw 40%+ growth in ecommerce sales with agency staff of 5+ and internal team of 5+.
-Grew Amazon and Amazon FBA channel over 300% YOY
-90+% increase in sales through vendor partner management.
-Increased website visits 90%+ YOY from Facebook, Twitter, and Instagram through earned and paid media.
-Oversaw brand advertising budget and exceeded ROI goals for 2015.
CentrixUSA/Infinity National Asset Management
Business Operations & Marketing Manager | 08/2008 - 02/2012
Cross-functional team leader that supervised a 15+ member team and maintained real estate account relationships with banks and credit unions for property revenue of $20 million annually.
-Created and implemented marketing communication strategies for brokerage firm, asset management company and educational program entity.
-Oversaw staff and monthly sales pipeline of $1.5M+ monthly.
-$500,000+ in revenue over 3 years managing an online education course including content creation, CMS ownership, marketing strategy and fulfillment.
-Managed website SEO initiatives and real estate software listing marketing for new properties that saw with an average close date of 60 days from listing.
-Project manager of property lifecycle from legal notice, foreclosure, rehab to sale.