Jamie Tipton: Sr Director of Marketing in berkeley, CA

Head of Marketing for a multichannel, widely distributed, set of consumer eyewear brands. ICU Eyewear's multiple brands of over-the-counter reading glasses, fashionable sunglasses, and polarized sport sunglasses can be found at an amazing variety of retail locations and channels, such as; Target, Office Depot/Office Max, Orchard Supply Hardware, Raley's, Whole Food Markets, Sprouts Farmers Markets, Bass Pro Shops, Scheel's Sporting Goods, Amazon and many other fine independent specialty outdoor, gift, grocery, pharmacy, natural product, and on-line retailers. As Senior Director of Marketing, I am directly responsible for the success of ICU Eyewear's multichannel marketing program, including: Direct to consumer E-commerce, Brand Marketing and Development, Product Merchandising and Positioning, Packaging, Retailer Marketing Programs and In-Store Promotions, Displays, Fixtures and POS Materials, National and Co-op Advertising, Public Relations and Social Media, Consumer Insights, Trade Shows, and Agency and in-house Marketing Team Management.