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Working with a team toward a healthier and more conscientious world is what drives me to become a better designer. My skill in designing for mobile and web-based platforms is what everyone sees, but my passion lies in problem-solving. I value efficiency, communication, and openness to challenges and learning. With a background in illustration, my love for storytelling is expressed through my need for improved user interface and experience design. I constantly look for various ways to improve myself – tackling bouldering problems, sharpening my comprehension and communication skills, and seeking inspiration from the external world.

Established efficient workflow and high-quality visuals in a broad range of assignments including social media imagery, photo-editing, packaging design, print design, e-commerce assets, and web design. Collaborated closely with Brand Managers and other Designers and Engineers. Reported directly to VP of Communications.

• Updated e-commerce websites and packaging design of retail consumer goods, targeting adults aged 18-40 years
• Maintained a quick-response and hands-on attitude for a variety of design-related duties

Graphic Designer

Updated the official website with a fresh look, targeting the broad range of children, parents, and teachers. Designed teacher materials for the Edu. version of the digital service. Arranged color palettes, layouts, and typeface choices in a short timeframe. Reported to Creative Director and presented to Director of Product, Marketing Director, and CEO. Collaborated closely with Engineers, and Marketing strategists. Improved the workflow and communication within the company by providing a visual userflow of the new website to all departments. 

• Produced image assets for Teacher Portal, including 40 unique Unit icons
• Set up a design template for 45 Teacher Guide printable documents
• Visualized and designed 80 printable student worksheets

Visual Designer

Became a crucial versatile member of the design team, meeting graphic and visual needs of incoming projects. Worked on a diverse range of designs, from UI elements to logos to PDF presentations. Reported directly to VP and CEO.

• Produced UI design options for 7 different apps, ranging from photo-printing to call-in massage
• Updated the landing-page design, 11 digital advertisements, and pitch-presentation assets for a published app
• Clarified the UX flow of an under-developed app by drafting the userflow and presented it to the client

Digital Designer

Fulfilled various design needs, ranging from logos to print. Clarified and solidified the company’s brand design by setting up color palettes and font choices. Reported to Creative Director and worked closely with Printer and Marketing Director.

• Initiated increasing quality of product photography to meet marketing’s needs and set up a photo studio inside the office
• Adjusted HTML+CSS of the company website to suit the company’s unique features
• Improved personal and company workflow by openly displaying list of prioritized graphic assignments

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Jane Choi