Jane Oh: in Costa Mesa, CA

• Created and implemented all marketing strategies and campaigns • Communicated marketing plans with cross-functional teams for proper execution • Produced new creative copy for email, social, digital, print, TV, and radio • Managed organic, digital, and paid search • Developed and assisted in building website to achieve optimal client growth • Reviewed and edited all content produced from content writers for SEO compatibility • Accomplished 78% conversion rate for obtaining new clients within 4 months of firm’s opening • Tracked and maintained KPI’s and present data analysis reports • Organized all photoshoots and commercial video shoots • Explored and executed new marketing avenues to optimize audience reach (charity, special events, sponsorships, etc.)

• Oversee all matters pertaining websites, email marketing, marketing ads, events, and radio copy for all brands (Bergener Mirejovsky, Sweet James, Sam Nation) • Manage workflow of marketing team through daily, weekly, and monthly content updates • Delegate tasks to marketing assistant, content writers, and graphic designer • Create and administer biweekly newsletters for email marketing • Coordinate all marketing and charity events • Correspond with different companies and academic schools to hold events and press releases • Organize website development for all of firm’s brands • Accomplished 25% increase in website traffic within month of web rebranding • Track internet data analysis to ensure web traffic • Work alongside radio stations to create strong partnerships and sponsorships • Act as firm’s Liaison at all marketing and sponsored events • Finalize approval of all artwork designs, graphics, and video content for all of firm’s brands • Conduct interviews for open positions on

• Assist in creating blog content • Manage social media platforms • Develop graphics and video content for blogs, advertisements, and social media platforms • Facilitate preparation for marketing events and radio shows • Research topics for weekly radio show

• Directed the development of 200+ clothing styles for upcoming releases and product launches • Assisted the marketing department with promotional photo shoots and advertising seasonal best sellers • Researched possible new vendors to begin using different fabric qualities to expand production • Effectively negotiated prices and created style solutions with overseas vendors • Coordinated with cross-functional teams to forecast upcoming trends and market potential • Organized weekly production meetings to track timely production schedules • Acted as a leader in solving adverse issues when management was overbooked