CREATIVE BRAND STRATEGIST

Other Services

An experienced and articulate multi-faceted Branding Professional with a passion
for brand development. A strategic thinker with the ability to tell compelling stories,
using data to drive high-impact decisions while applying a creative mind to develop
innovative solutions.

?   Drive strategic direction of impact-driven clients with a focus on brand storytelling through innovative visuals.
?   Collaborate with clients to obtain and distill critical details about the brand while providing guidance on the best
approach to the brand strategy.
?   Steer the creative direction of custom brand assets, typography, illustrations, animations, and digital products.
?   Ensures a holistic view, relevant insights, and distinct market niches are used to guarantee the success of each client's
brand strategy.
?   Principal liaison for the duration of the project to ensure continuous communication throughout the project.
?   Conduct research analysis such as marketing mix, demographic preferences, and competitor analysis to ensure a
holistic view of the brand is considered prior to the design phase.
?   Synthesize data to develop a brand strategy, which is then utilized to guide the design process.
?   Directs and participates in designing graphic assets and collateral such as logo suites, packaging, web design, and infographics.
?   Proven ability to develop a brand story and voice that aligns with the core values and messaging of the brand, utilizing
information obtained from research analysis.
?   Leads team to develop and present decks to internal and external stakeholders.
?   Provides creative consultation for event production with a proven ability to pivot when necessary. Particularly when
faced with opportunities for creative problem-solving.
?   Facilitates brand collaborations and secures sponsorship for a product launch event.

?  Led and created creative direction for brand photography utilized for the website, promotional content and social media.
?  Designed all marketing material, including print collateral and email marketing campaigns.
?  Designed and updated menus, including custom menus for all events.
?  Principal liaison from RFP to execution ensuring X number of successful events.
?  Hired, trained, and supervised support staff required for events, successfully curating and managing dynamic and efficient teams ranging from 5- 15 team members.
?  Planned and executed onsite and offsite events successfully meeting the requirements of each unique client.
?  Performed site visits to strategize the best flow to ensure successful events.
?  Performed outreach to obtain business both on and offsite, resulting in preferred vendor status at Mount Sinai,
Columbia University.
?  Increased event average by 7-10 events per month, resulting in an 18% increase in monthly revenue.

BRAND & EVENT MANAGER

?  Processed PO's into Showroom Exchange.
?  Order follow-up with existing wholesale accounts ensuring minimal gaps in sales; maximizing the earning potential for the client.
?  Worked closely with new and existing buyers to ensure their purchases reflected the best selection for their audience.
?  Identified potential markets to support and drive in-season sales.
?  Communicate weekly sales reports to the designers.
?  Managed wholesale accounts of International and domestic specialty stores.
? Attended and liaised with buyers at seasonal trade shows.

WHOLESALE ACCOUNT EXECUTIVE

? Handled all showroom purchasing and inventory and acted as the primary point of contact for other departments.
? Received and documented all samples.
? Facilitated the sales process from ordering through to delivery.
? Liaised with DC to ensure product distribution falls in line with critical path.
? Liaised with European distributors and provided them with all documents needed to sell the collection.
? Responsible for all sales resources, mailers, and updates.
Set up/breakdown all trade shows, road, and market appointments.

WHOLESALE OPERATIONS ASSISTANT

Find out detailed information about Janet Annah, CREATIVE BRAND STRATEGIST in Washington, DC

Janet Annah: CREATIVE BRAND STRATEGIST in Washington, DC

Janet Annah