Janet Annah: CREATIVE BRAND STRATEGIST in Washington, DC

? Drive strategic direction of impact-driven clients with a focus on brand storytelling through innovative visuals. ? Collaborate with clients to obtain and distill critical details about the brand while providing guidance on the best approach to the brand strategy. ? Steer the creative direction of custom brand assets, typography, illustrations, animations, and digital products. ? Ensures a holistic view, relevant insights, and distinct market niches are used to guarantee the success of each client's brand strategy. ? Principal liaison for the duration of the project to ensure continuous communication throughout the project. ? Conduct research analysis such as marketing mix, demographic preferences, and competitor analysis to ensure a holistic view of the brand is considered prior to the design phase. ? Synthesize data to develop a brand strategy, which is then utilized to guide the design process. ? Directs and participates in designing graphic assets and collateral such as logo suites, packaging, web design, and infographics. ? Proven ability to develop a brand story and voice that aligns with the core values and messaging of the brand, utilizing information obtained from research analysis. ? Leads team to develop and present decks to internal and external stakeholders. ? Provides creative consultation for event production with a proven ability to pivot when necessary. Particularly when faced with opportunities for creative problem-solving. ? Facilitates brand collaborations and secures sponsorship for a product launch event.

? Led and created creative direction for brand photography utilized for the website, promotional content and social media. ? Designed all marketing material, including print collateral and email marketing campaigns. ? Designed and updated menus, including custom menus for all events. ? Principal liaison from RFP to execution ensuring X number of successful events. ? Hired, trained, and supervised support staff required for events, successfully curating and managing dynamic and efficient teams ranging from 5- 15 team members. ? Planned and executed onsite and offsite events successfully meeting the requirements of each unique client. ? Performed site visits to strategize the best flow to ensure successful events. ? Performed outreach to obtain business both on and offsite, resulting in preferred vendor status at Mount Sinai, Columbia University. ? Increased event average by 7-10 events per month, resulting in an 18% increase in monthly revenue.

? Processed PO's into Showroom Exchange. ? Order follow-up with existing wholesale accounts ensuring minimal gaps in sales; maximizing the earning potential for the client. ? Worked closely with new and existing buyers to ensure their purchases reflected the best selection for their audience. ? Identified potential markets to support and drive in-season sales. ? Communicate weekly sales reports to the designers. ? Managed wholesale accounts of International and domestic specialty stores. ? Attended and liaised with buyers at seasonal trade shows.

? Handled all showroom purchasing and inventory and acted as the primary point of contact for other departments. ? Received and documented all samples. ? Facilitated the sales process from ordering through to delivery. ? Liaised with DC to ensure product distribution falls in line with critical path. ? Liaised with European distributors and provided them with all documents needed to sell the collection. ? Responsible for all sales resources, mailers, and updates. Set up/breakdown all trade shows, road, and market appointments.