VP of Sales, Home Fashion Textile

Marketing & Sales

Accomplished in growing gross sales, increasing customer numbers and maximizing profits with a hands-on and
proactive style. Excellent verbal and written communication, planning and relationship-building skills. Proficient
in gathering market and competitor information and forecasting trends to optimize plans. VP of sales and
Marketing with progressive 10+ years experiences developing E-Commerce & brick and mortar business market
strategies, directing new sales initiatives and leading growth to meet and exceed sales targets by double sales
amount each year.

Brought in new accounts such as Macy's, Bed Bath & Beyond, JCPenney through textile industries successful
networking strategies.
• Facilitated the identification of new sales opportunities and utilized innovative strategy to acquire new accounts.
• Built strong client relationships and provided high value-adding services, resulted in a 40% company sales
increase.
• Serviced accounts on a regular basis to propose new products expend category besides bedding into bath textile
products to maximize revenue.
• Increased market penetration and annual revenue by implementing improved sales strategies.
• Created entire E-Commerce business, and kept track on content management: Validated site spec requirements:
attributes, product titles, descriptions, images, marketing materials and any creative etc.
• Worked with the production & marketing team to continue to develop and enhance sales. As main contact with oversea factories for production and shipping inquires.

• Contacted buyers for new products and upcoming sales event.
• Established presence on seller's portal. Such as Amazon Vendor Central, eBay Market Place, Groupon
Gateway, Shopify Overstock Supplier Oasis, and other marketplaces.
• Received EDI orders and monitored shipping process
• Managed 7 warehouses daily drop-ship and retail orders for 25 E-Commerce accounts.
• Monitored product inventory and oversea production.
• Billed, invoiced E-Commerce account, assisted account receivable.
• Trained, and managed staff of order processors and customer service agents.
• Produced strong results in 2017, +120% to 2016, with a significant trend reversal over $40 Million in the consumer produces e-Commerce business.

E-Commerce Account Executive, Consumer products

•   Researched and developed new designs and products.
•   Coordinated trade show domestic and international.
•   Handled accounts received able and payable in the office, verified transactions with vendors and clients.
•   Collected necessary information and original documents related to financial transactions for the business.
•   Prepared weekly sales and expenses reports and presented to management.
•   Monitored inventory activities on a daily basis, and assisted with ordering and receipting.

Marketing Director, Accounting Manager

Find out detailed information about Janice Li, VP of Sales, Home Fashion Textile in Saint Johns, FL

Janice Li: VP of Sales, Home Fashion Textile in Saint Johns, FL

Janice Li

East Los Angeles College