Jarod Cogswell: Co-Creator & Senior Director in Denver, CO
Jarod Cogswell
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Co-Creator & Senior Director
Denver | United States
Skills
No information
Interests
Mountaineering
Fitness
Backcountry skiing/snowboarding
Industries
Outdoor
Snow
Health & Fitness
Work experience
Spartan Race, Inc
Co-Creator & Senior Director | 12/2019 - Current
• Co-created and developed DEKA FIT into a global brand (U.S., Puerto Rico, Spain, Middle East, China, Australia)
• Developed leading products and services that attracts the fitness and athletic masses (includes training systems, large-scale events, national affiliate program and business support)
• Formed global partnerships and relationships with reputable industry suppliers and manufacturers
• Partnered with business operators to increase revenue streams and brand awareness
• Lead, direct team members to provide world-class service and memorable experiences (avg. 85+ NPS)
• Oversee global marketing and brand quality assurance
• Developed standard operating procedures for sales, service and event operations
• Co-host DEKA Series Spartan UP! Podcast
Enterprise Athlete, Inc
CEO | 04/2013 - 12/2019
• Provided executive level coaching to business operators and teams
• Focused on personal and professional development, business systems, leadership training, branding, marketing
• Chosen to be a keynote speaker at various corporate and conference events (Nike, NFBA, Northpoint & More)
• Prioritized building high-performance teams, strong interpersonal relationships, and providing exceptional
customer service
• Implemented strategic business plans resulting in revenue growth and development
• Created innovative marketing tactics to help clients generate leads and business referrals
FIT Academy, Inc
Managing Partner | 06/2014 - 04/2017
• Served over 500 clients and members
• Led team of over 30 team members
• Responsible for buildout, daily operations, programs, marketing, sales, and client retention
ClubSport Oregon
General Manager | 06/1999 - 04/2013
• Drove over $13M in annual revenue
• Managed 14 executive team members directly
• Increased operating and profit center budget by $8M
• Ensured high level of customer service for over 17K clients (88% membership growth)
• Oversaw over 350 team members
• Directed community outreach and marketing projects resulting in increase of over 2K memberships
• Directed capital improvements and renovation projects in excess of $7M
• Prioritized quality assurance, internal auditing, policies and procedures, and upholding company standards