Jascha Herlihy: Campus Marketing Coordinator in Burlington , VT

Responsible for hiring, on-boarding and managing 28 brand ambassadors on 14 campuses nationwide. Worked on behalf of the client to create experiential marketing tours, driving brand relevance and brand recognition on college campuses.

Researched and reported on customer insights in support branding projects for, among others PepsiCo and Starbucks. Built powerpoint reports from events for presentation to the client. Learned to build status reports and understand how weekly client status meetings were run.

Collegiate product marketing for Burlington Colleges: UVM, Champlain and St. Micheal's. Establishing brand influence for various occasions through brand personality activations. Creation and implementation of events. Established partnerships with key opinion leaders to promote events such as Red Bull Crashed Ice.