Jason Chai: Marketing Consultant in San Marino, CA

? Helping tech startup develop marketing strategy for virtual event series ? Setup and manage PPC and social media campaigns; report analytics and optimization updates

? Plan and execute a marketing budget of $500K for the company's largest and most profitable conference ? Managed agency to 22x return on Adwords campaign including YouTube preroll ads ($23K spend, $534K direct ROI) ? Implemented marketing campaigns for podcast advertising, Adroll & Criteo remarketing, Facebook, LinkedIn, Quora, Reddit, and Twitter paid campaigns for ticket sales and lead gen ? Domestic and international conference management (Beijing, London, NY, SF, and Singapore)

? Manage marketing programs and new product development for digital product line-up including mobile apps ? Global product launch into English speaking territories including UK, Australia, and South Africa ? Advertising campaigns include: Facebook, Google Adwords, partner sites, in-app banners, email newsletter, and surveys (managed campaign resulting in 1,250 subscriptions in a single month, 10x the number of subscriptions in an average month) ? Publish organic social media content on Facebook and Twitter, including international launch campaign ? Other responsibilities include: budget management; P&L; product design, production and fulfillment; trade shows; partnership and licensing deals

? Managed the localization of incoming games for North and Latin America ? Created product development plan, P&L, packaging, and creating different SKUs for retail partners ? Supervise all aspects of print and online marketing including: short and long term advertising strategy, ad concept, content, and design ? Attend trade and consumer events and assist with trade show booth design and product mockups

Work on all facets of product development, from concept to finished product, including scheduling, quoting, marketing, and sales ? Provide creative direction for design group to create packaging, marketing, and solicitation materials for various projects ? Work directly with sales to understand needs and provide recommendations on products, marketing programs, and initiatives (moved 60K pieces of extra inventory with successful promotional item) ? Manage all communications and approvals with the company's top licensing partners