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Strategic Brand Manager

Top Management

Manage a diverse portfolio of Accounts, and ensuring their continued success and growth on the Amazon platform. This requires an up to date knowledge of both Amazon Vendor and Seller Central Platforms. I work with clients to develop strategic plans that put them in a position to achieve growth and profitability goals.

Channel Key helps brands and manufacturers maximize their revenue, profit, and brand control on Amazon.
•	Manage an annual advertising budget of over $1.6 Million at an Average Cost of Sale under 18% (or, over a ROAS of $5.50). Reduced trailing 3 Months ACoS by 3% from when I started.
•	Currently managing a catalog of 8,500 active SKUs on Amazon for over 12 clients.
•	Build Yearly and Quarterly Marketing strategies tailored to each client's needs through analysis of the marketplace category and product opportunities.
•	Continuously research, review, and tweak content for high profile products to drive results for brands.
•	Design and present Brand Strategies to clients backed by historical sales and category data. Examples of this include:
o	Building out forecasts for customers to fill supply in the correct places
o	Sales analysis to focus Top-of-Search Campaigns at the times/days where products historically
converted the best to reduce wasted spend
o	Cost analysis of implementing a deals cadence to improve sell-through & reducing Cost Per Acquisition
o	Showing clients why conversion rates would be going down and providing solutions to correct it
•	Work with large data sets by managing product catalogues or interpreting bulk exports of sales and advertising data.

MARKETING COORDINATOR

OutletPC, founded in 2001, is a retailer for premier Consumer Electronic brands, specializing in computer hardware.
•	Managed 16,000 Active SKUs for multiple marketplaces with a focus of driving success on Amazon, which
accounted for the majority of marketplace revenue - $7 million annually.
•	Designed and implemented marketplace marketing strategies for Private Label and Branded products
•	Led Advertising and Promotional activity on Amazon and eBay for Private Label products - 1,500 SKUs -
with an annual spend on AMZ of $50,000 and an ACoS of 15% (or, a ROAS of $6.60) in 2018.
•	Defined Assortment for Fulfilment by Amazon while managing forecasting, replenishment, and pricing

CATEGORY MANAGER

Trend Nation, a Las Vegas based Inc. 500 company, is an e-commerce retailer who fills demand through a focus on data primarily in the branded and private label fashion and accessories verticals.

•	Managed $4M Private Label and Branded Lighting & Garden Division, achieving 135% YOY growth in 2013 and 120% YOY growth in 2014.
•	Developed and implemented growth strategies for national brands and international manufacturers to develop products for exclusive distribution, yielding over 40 products accounting for 30% of portfolio sales. 
•	Led weekly business review meetings centered on portfolio sales trends, margin review, inventory management, and forecasts for Amazon, Ebay, Walmart.com and Direct sales.
•	Created resources for Customer Service teams to speak to the technical features of Lighting and Garden products; Led Amazon Cost-Per-Click training for Buying teams with focus on curating high ROI campaigns.


ASSOCIATE CATEGORY MANAGER

Find out detailed information about Jason Dunavant, Strategic Brand Manager in LAS VEGAS, NV

Jason Dunavant: Strategic Brand Manager in LAS VEGAS, NV

Jason Dunavant

The University of Nevada, Las Vegas