Jason Merritt: Director of Marketing and Communications in Hendersonville, NC
Jason Merritt
Director of Marketing and Communications
Hendersonville | United States
Skills
No information
Interests
Camping
Gardening
Hiking
Fly fishing
Industries
Fishing
Outdoor
Work experience
Kanuga Conferences Inc.
Director of Marketing and Communications | 09/2012 - Current
Lead and monitor marketing and communications efforts across four internal divisions. Direct regular strategic planning and monitor tactical implementation of all marketing communications efforts. Serve as chief brand manager, creative director and designer. Produce regular publications and promotional materials with internal staff, utilizing freelance support where suitable. Build processes aimed at expanding the brand's reach through social media, inbound content marketing, SEO and PPC. Utilize trend research, metric analysis and efficiency audits to align organizational goals and resources for highest return on investment possible. Hire and manage appropriate staff level based off organization's needs and resources. Manage departmental budget and expenses.