Completed courses at Southern Methodist University, Siebel’s Successful Selling and Organizational Development for 
Executive Sales Professionals, and Sales and Marketing Development Program with the American Marketing Association

Golf

Lifestyle

Moto & Powersports

Outdoor

Pool

Golfing

The beach

Live Music

Vice President of Sales

Executive

Purposeful and accomplished professional with extensive experience in developing and implementing innovative strategies aimed at building strategic partnerships and optimizing portfolio performance as well as driving revenue and profitable business growth. Forward-thinking and visionary leader with proven success directing sales and client teams elevating profitability, market share, and account growth. Well-versed in leading, training, and mentoring cross-functional teams to maximize performance within highly competitive markets. Expert at collaborating with teams to produce mutually beneficial value, managing multiple channels’ go-to-market strategies for brands/products, and cultivating strong relationships with key clients and business partners. Credible history of delivering optimal business results across B2B sales, direct to consumer – including all marketplaces, client services, supply chain, and channel development. Proficient in analyzing market trends, customer personas and profiles, consumer behavior, and competitive landscapes to leverage new business opportunities. An effective collaborator, communicator, presenter, and teammate.

Develop and implement robust go-to-market and sales strategies for a $300M wholesale distributor of specialty vehicle parts and accessories with a dealer base of 12K+ customers. Direct strategic sales processes, planning, and execution for a team of five direct reports and nineteen indirect reports within the newly established $225M Specialty Vehicle division, including golf carts, UTVs, and ATVs, with a projected annual growth rate of 12%. Oversee acquisition practices to seamlessly integrate portfolio and maintain the annual growth rate.
●	Recognized 25% growth year-over-year by integrating six multi-channel businesses into a single unit within the offroad division.
●	Promoted to Vice President of Specialty Vehicles with a projected annualized growth rate of 12%.
●	Drove sales transformation and seamless integration for Morgan Stanley Capital Partner’s $75M+ acquisition of six powersports brands in the offroad industry.


Developed and executed strategic channel initiatives to enhance customer engagement, retention, and satisfaction. Led, trained, and mentored cross-functional teams to identify growth opportunities, assess market trends, and capitalize on competitive advantages. Led partner and channel programs, fostering strong relationships with strategic partners and stakeholders.
●	Revamped sales and client services framework, surpassing first-year milestones across all KPIs, such as monthly recurring revenue (MRR), gross profit, EBITDA, and customer NPS of 90 compared to the previous year's 37.
●	Spearheaded strategic initiatives to drive the growth of voice and text automation solutions, elevating customer satisfaction and realizing over 35% growth in monthly recurring revenue (MRR) within the first year.
●	Administered sales process to secure the organization's largest deal, negotiating a three-year exclusive agreement valued at $1.2M.


Vice President, Partner Growth

Created and executed sales strategies for a $400M wholesale distributor of powersports parts, accessories, and apparel with a dealer base of 13K+ customers. Directed sales strategy, execution, pricing strategy, marketing, training, sales operations, and customer service functions within budgetary constraints.
●	Oversaw 26% revenue increase for a $150M segment of Tucker’s annualized operating plan across western US.
●	Promoted to Vice President of Sales to lead strategy, execution, and sales enablement for $400M revenue, $200M gross profit, and $40M EBITDA annually.
●	Facilitated two board-of-directors changes and navigated through transitions under five CEOs ensuring seamless transition of salesforce, including compensation reform, resulting in retention of 98% of the sales and support staff.


Administered overall operations of a solutions provider, enabling profitable redistribution of inventory leveraging global sales channels.
Orchestrated strategic marketing campaigns including promotional activities, brand enhancement, and business intelligence strategies.
Chaired focus groups overseeing strategic ISO9001, ISO14001, and R2:2013 certifications.

●   Secured contracts with four new clients, generating over $40M in revenue and $5M in net income.

●   Oversaw organizational development initiatives, such as strategic certifications, and training programs, fostering positive workplace
culture, high-performing team building, and professional growth, leading to a 38% improvement in employee retention.

Vice President

Directed a 15-member client services team in sales/services, growth, business development, contract management, and budgeting for the company’s largest customer, T-Mobile USA, representing $135M annualized revenue.

Oversaw Brightpoint’s business development and client services for two key accounts: Tracfone and Sprint; managed an eight-member team for Tracfone account services and achieved 12% annual growth on the account by enhancing the e-Commerce platform while improving the Sprint contract $5M with new reverse logistics services.

Engaged to lead key organizational integration project as a result of Brightpoint’s $80M acquisition of Touchstone Wireless; also led post-acquisition integration projects after Ingram Micro’s $840M purchase of Brightpoint.

Developed a customer satisfaction program, including marketing surveys and customer feedback forums that enhanced the customer experience and helped shape organic growth.

Earned the prestigious President’s Award in 2011, given to one member of the North American organization “in recognition of superior leadership and outstanding commitment to Brightpoint’s continued success.”

Engaged in restructuring and led all global sales and marketing initiatives for the organization, driving a two-year growth of sales from $42M to $67M.

Recruited, trained, and managed four outside and six inside sales representatives and owned accountability for planning and executing the annual marketing budget, including advertising, promotional activities, brand activity, trade show planning and participation, and management of an external creative firm.

Initiated all business development efforts to all OEMs, carriers, insurance providers, and retailers.

Recruited to land new business relationships/contracts while growing account spending with the existing customer base; contributed to the achievement of a 125% overall revenue growth during tenure.

Landed and managed three new contracts in two years, accounting for $35M of the organization’s $125M revenue.

Worked with Motorola, Nokia, Samsung, Apple, LG, Sanyo, and other OEMs to gain authorized service center status, achieving 11 certifications in two years.

Restructured the client services organization to better align with customer’s needs and expectations; led efforts to create, define, and communicate company vision, mission statements, and core values.

Managed sales and client services aspect of the organization's migration to a new repair and logistics center, enabling capacity to expand five times as well as the addition of 400 personnel.

Implemented an employee-development program that enhanced retention by 20%.

Sr. Director of Business Development

Developed nine new contracts, representing $200M in annual revenue, over six years and was promoted to launch a new department, growing the consumer groups’ accounts from $18M to $57M in two years.

Crafted a collaborative, high-tech cross-functional solution allowing real-time interaction with call centers to fulfill claims at lower cost with greater speed; account earned $600M+ in revenue over seven years reducing claim cost by 40% and increasing fill rates by 55%.

Director of Business Development

Find out detailed information about Jason Potter, Vice President of Sales in Mansfield, Texas

Jason Potter: Vice President of Sales in Mansfield, Texas

Jason Potter

University of Texas at Arlington

Southern Methodist University