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Director of Retail Partner Ecommerce

Marketing & Sales

20+ Year Retail Marketplaces & Digital eCommerce Practitioner

Each day I work at the intersection of Digital Business Development and Best in Class eTail
execution.

I'm a driven hands on practitioner and leader with over 20+ years of digital marketing and
marketplace expertise, delivering GTM strategy, execution and analytics for high profile consumer
brands.

My Digital Marketing career began during the original .dot boom 20+ years ago. Practitioner and
strategist with 1P/3P experience on Amazon, BestBuy.com, Walmart.com, Target.com, Amazon
Advertising, Criteo, Citrus, Market Share Growth Strategy, Digital Shelf Strategy, Best in Class PDP
execution, eTail Brand Store Strategy, CX & A/B Testing Strategy, Competitive Landscape Analysis
and everything else in between.

Lead growth strategy and execution across retail partners for: BestBuy.com, Target.com, Walmart.com, DicksSportingGoods.com, Costco.com, along with specialty retailers in the sporting goods and fashion and beauty verticals.

-Lead GTM execution for all NPI's including: Theragun 5th Gen, SmartGoggles, RecoveryAir and other during 2H of 2022.
-Develop World Class PDP's.  Global content syndication strategy & execution. 
-Develop Analytics capabilities to maximize incremental unit sales growth. 
-Develop Advertising Budget analysis prioritizing ROI over ROAS 
-Hands on campaign attribution analysis to expose non-brand vs. brand incrementality.
-Daily campaign management of Criteo, Citrus and other lower funnel conversion tactics.  

HP Inc.
Responsible for Consumer & Business Print HW US Market
Lead Best in Class Customer Experience Initiatives:
Brand Store CX and development, continual Product Page testing
Lead Strategy to Connect WW HP Brand with Amazon CX
Optimize Amazon Search SOV to HP Business Goals (ROI, Sales Goals, Share Growth)

Lead OPEX Funding Initiatives supporting AMS/AMG Demand Gen, 3rd Party sourced
customer experience enhancements, Content Testing and CX Initiatives

Lead Print HW Go To Market strategy and execution
Develop, Share and Teach Amazon GTM Best Practices across WW markets
Support emerging growth markets with internal process requirements

Print HW Lead

Develop Online Business Development Programs for HP's largest online retail partners
Increase Online Share & Sales across Top Partners through optimization strategy
Amazon.com, eBay.com, Walmart.com, Jet.com, BestBuy.com, Target.com, Staples.com,
OxiceDepot.com, CDW.com, Costco.com & more.

Lead New Product Launch & Go To Market Execution Plan for HPS Consumer Print Hardware
Category

Digital Business Development Manager

MI Technologies Inc.
Channel Advisor Expertise - Successfully launched Walmart.com, eBay.com, Jet.com, Rakuten,
Rakuten, NewEgg, NewEgg Business, Mercado Libre, Sears, Fruugo marketplaces and more.
Hands on platform migration of legacy ASPDNSF to Magento Multi-Store environment
Amazon Seller Central & Amazon Vendor Central hands on experience and expertise including
product variation listings, A+ pages, repricing and buy box strategies, reputation
management and product review growth strategy.
Lead creative team to enhance existing brand and modernize customer experience within a
replacement part product vertical.
Architected and Optimized 20,000 sku product feed for Multi-Store environment
Architected Product Feed and SEM Campaigns in a cohesive cost saving process
Architected Lead Generation Program for .GOV & .EDU Customers
Top Level Ownership of all Web properties and Channel Advisor connected channels.

Director of eCommerce

P&L Ownership of all eCommerce Channels including: Paid Search, Marketplace, Axiliate & CSE
Channels, which exceed 50% of Total Traxic to Skinit.com.

Program Development and daily execution of the following SEM channels:

PPC (Adwords, AdCenter, Yahoo, Others) / Exceeding $2 million in Annual AdSpend
Marketplaces (Amazon, eBay, Rakuten, Sears, Best Buy) through Mercent platform.
Axiliate Channels (CJ, SAS, Axiliate Traction, Google Network, Impact Radius, PepperJam, others), In-House Axiliate program (HasOxers) / Grew from $0 to $1.5 in annual revenue
Shopping Engines (Google Base, Shopzilla, Shopping.com, PriceGrabber, Pronto, Giys.com, others) / Grew from $0 to $300,000+ in annual revenue.
Strong experience leveraging Monetate to boost ROAS across targeted segments.

Broad Level Responsibilities:
Magento platform migration project management specific to marketing channel integration and UI design based on analytics
Directly execute, manage & own SEM channels
Determine optimal Marketing mix across SEM tactics for maximum ROAS
Develop actionable optimization strategies for existing channels, customer experience & internal ecommerce processes
Determine and execute S.M.A.R.T Goals on quarterly and annual basis
Provide weekly executive briefings, provide SEM program health status, annual & quarterly
forecasts, quarterly project post mortems
Develop channel recommendations and quantify emerging trends & demographic
opportunities
Liaise with multiple stakeholders and provide channel expertise to product managers,
licensing group, tech team, art team, executive group.
Weekly vendor communication, establish and track deliverables, discuss baseline
performance, review success metrics
Provide interdepartmental training of SEM channel operations, performance & utilization
opportunities.

Senior eCommerce / Marketing Manager

Managed and executed the SEM / Paid Search program for Superwarehouse.com

Managed $2mil + budget spanning multiple accounts consisting of over 200,000 keywords
Integrated IngramMicro product feed into PPC work flow process
Built, executed and optimized around a long tail conversion strategy in the highly
competitive B2B technology industry.

Search Manager

Steele Canyon Golf Club - Semi-Private / Resort Facility

Full-Time product buyer, shop merchandise manager, Assistant Golf Professional, Teaching
Professional

As the Product Buyer & inventory manager, I was successfully able to reduce our "Inventoryon-hand"
by 25%, increase C.O.G.S. margins by +10% and exceed year over year sales revenues
goals.
Consistently exceed budget goals of 60-65% C.O.G.S. margins & profitability for 4+
consecutive years.
Provided in-house P.O.S support, assisted with club wide network administration
Co-developed P&L for department, created budget expectations for golf shop.
Managed monthly, quarterly & semi-annual golf shop merchandise buying cycle
Managed over 2 million in inventory at less than 1% monthly avg. loss / they rate.
Developed and maintained relationships with over 30 active manufacturers / product
suppliers
Creative marketing / Extensive experience with print advertising & web design
Forecasting and budgeting experience with golf club advertising and marketing
Extensive product line planning and product release forecasting for retail operation
Expert knowledge of golf industry products, particularly Taylor Made, Adidas Golf, Callaway,
Titleist, Nike Golf

Retail Shop Buyer / Assistant Golf Professional

Golf Department Marketing Manager / Domestic Sales.

Hired to develop the golf infrastructure for this emerging high end golf travel company.

Extensive destination product development; golf & hotel contract negotiations
Database development, golf packages product management
Online marketing, print ad sales, inbound golf packages sales
Marketing plan, advertising partner development.
High end clients include American Express, Virtuoso, T & L Golf Magazine.
National co-branded marketing campaign experience working jointly with high profile
clients: American Express Platinum, Travel & Leisure Golf Magazine, Virtuoso, Golf Digest
Magazine

Golf Department Manager

Domestic Golf Product Manager

Responsibilities included:

Negotiating NET rates with all domestic golf course partners and resorts
Managing / Expanding the marketing team overseeing the product database / infrastructure
Development, contracting, rate negotiations, marketing package / advertising sales
Negotiations with national management companies including: Troon Golf, Suncorp.,
American Golf, and ClubCorp., and regional entities
Expert geographic knowledge of domestic golf destinations including 15+ states, Canada,
Mexico and Carribbean.


Spent 15-20 weeks p/year travelling within territory
Extensive international geographical knowledge

Golf Product Manager

Find out detailed information about Jason Reeder, Director of Retail Partner Ecommerce in Temecula, CA

Jason Reeder: Director of Retail Partner Ecommerce in Temecula, CA

Jason Reeder