Jason Smart: Graphic Designer / Owner in Adrian, MI

Yes, it is just me. What do I think? Design is a language that combines experiences, ideas, and problems into visual communication. It has the power to influence, inform, and drive behavior. In order to achieve effective design, understanding who you are designing for is as important knowing who you are designing with. Partnering up with clients, their customers, and embracing their problem is crucial to the design process. The kind of work I do: • Graphic Design • Creative Direction • Brand Consulting • Visual Design • Logo Design • Environmental Graphic Design • Layout • Content Strategy

With every projecting I work one on one with the client in driving their brand. This consists of branding, rebranding, marketing, advertising, and content strategy. Responsible for executing: logo design, layout, environmental graphic design, signage, and wayfinding. iDeation works closely with vendors where I see projects produced from start to finish. I work with contractors, set up files for pre-press, obtain permits and consult with sales representatives.

For two years I worked in a customer service role and worked closely with a group of sales consultants. Prepared materials for print which included proofing of handbooks and quality control. Four years following I worked as an inside sales consultant and managed territories in the western and northwestern states. Responsible for new business, internal growth, cold calling, and customer service. Over this time I worked with Title 1 and Gear Up coordinators.

Assistant managed overall operations of rental shop at the base of Peak 9. This included hiring and monitoring staff, sales, and rental fleet. Assisted in buying rental fleet boards and soft goods. The Board Store was a 900 sq foot space that generated over $400,000 in business from November 1 2003 through April 15 2004.

Responsible for store operations and monitoring of staff. Worked as a buyer for snowboard hardgoods and softgoods, vehicle rack systems, snowshoes, and various accessories.