Jason Weber: Director of Business Development in Denver, CO
Jason Weber
Director of Business Development
Denver | United States
Skills
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Interests
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Work experience
Veryable
Director of Business Development | 01/2022 - Current
Jay worked to build Veryable in a new and developing market with the general manager. He had to articulate the unique business proposition in changing the way labor is used with a market unfamiliar with the business model to build brand awareness.
? Exceeded growth goals by 250% every month
? Developed market development plan resulting in increased application downloads by 50%
? Mentored two new team members to successfully exceeding their goals
? Collaborated with peers in other markets to develop successful relationships and lead sources resulting in them achieving their growth goals
? Achieved CPIM Level 1 and 2 Internal certification
IRONMAN
Global Official | 03/2012 - Current
Build and grow the official program from 5 officials to 100 officials in South America to improve the athlete experience within the Ironman brand of triathlon races.
? Served as an ambassador for the Ironman brand in a positive light
? Developed plan to motivate officials to return to program and continue to hone skills.
? Built relationships with sponsors in South America to improve their partnership experience
BASE Performance
Manager – Business Development | 02/2019 - 01/2022
Jay worked exclusively with the CEO to develop new partnership initiatives within existing markets, as well as target new market vertical penetration for brand awareness. He managed national key accounts and international distributor relationships from lead to successful revenue generation.
? Increased International Distributors Program by 4000% with representation on all continents
? Developed and executed marketing strategy with loyalty program among 200 multisport teams to increase engagement, product knowledge and awareness, and sales
? Created event partnership program including expo activation, as well as contract negotiation
? Executed endemic and nonendemic partnerships resulting in 25% revenue growth
? Developed P&L report process to determine profitable segments and margin
? Develop market execution strategy from inception to implementation
? Consistently collaborated with high level partners, and pro athlete program and for activation and brand recognition and stronger relationships
Rudy Project
Senior Sales Director | 03/2018 - 02/2019
Guided the attainment of sales goals to boost new accounts, secured business opportunities, and supported middle to large sized relationships. Identified strategies to boost sponsorship and activated new strategies for brand representatives.
? Increased new loyalty program by 25% and engagement of active accounts by 48%
? Increased sales by 40% and relationships by 30% through strategic planning and training
? Engaged new partnerships to increase brand awareness
XTERRA WETSUITS
Senior Sales Director | 03/2014 - 12/2017
? Led 5 sales professionals in delivering exceptional sales results
? Continuously identified gaps in processes to foster increased revenue growth
? Developed sales and media strategies for new XTERRA Boards division, resulting in 200% growth
? Managed existing distributor relationships; added new sales outlets with $350K in new revenue
? Implemented two separate CRM systems, resulting in increased efficiency and accountability
APX Sport Drink
National Sales Manager | 09/2012 - 02/2014
Directed the sales strategy to achieve goals at the national level. Built and executed a key product growth strategy to increase sales and brand awareness.
? Doubled average sales by implementing strategic partnerships with minimal cost
? Increased brand awareness through event sponsorships
? Increased domestic retailer relationships by 300% resulting in 1200% increase in revenue
? Managed partnership with two national non-profits increasing brand awareness for all parties