Jason Welsher: Brand Management in Lake Forest, CA

Built “An Exclusive Product of To Die For” for artist Greg “Craola” Simkins, a best selling collaboration artist since 2000. Created an exclusive product line, available at imscared.com. 5-digit annual recurring revenues and 3 sold out releases with Prints On Wood. Managed experiential activations at venues nationwide, including Dragon Con: vendor booth with Stan Lee; Hurley US Open with Pac Sun; “I’m Scared: The Movie!” apparel, book & screen print; Designer Con: vendor booth & live on-site screen printed apparel.

Developed Coachella’s first-ever merchandise business outside of the official Festival Grounds, catering to the over 80k die hard camping fans each year. 400% year-over-year revenue growth from 2013 to 2014, consistent YOY follow-on growth to date. Created the “Official Artist Design & Hand Printed Apparel” of Coachella. Developed a new strategy with a lineup of artist rotating each year and inspired by fan feedback, trends and sales.

Created the “Artist Signature Collection” - hand painted hockey themed auction items for charity: official goalie helmets, sticks and pucks. $50k total auction bids with 29 collaboration artists, and $35k donated to charities. Mediated contract negotiations to reflect sales allocation and distribution model. Developed social media cross promotions via Facebook, Instagram & Twitter.

Built and managed a new gallery experience to promote established Los Angeles-based fine artist; including all operations, leases, insurance, scheduling and contracts. 276% ROI (gross sales vs operating costs) at 13% under opex budget. Coordinated personal VIP invite only previews with celebrity actors, musicians and artist colleagues. Directed a complete brand overhaul and design for all promotional materials, signage and catalogs. Archived works and developed pricelist with sales team based on content, size and frame. Created the advertising strategy to promote via major art publications. Directed a team of professionals to install paintings, staff bar, photograph and film events. Liaised with public relations to develop strategy, target market, social media and reporting. Press results: LA Weekly, Hi-Fructose, Art Nerd Los Angeles, LAist, Platinum Cheese & Daily DuJour.