Golf

Fashion

Outdoor

Creative Agencies

Yoga

Swim

Music

Tech

Streetwear

Bike

Moto & Powersports

Skate

Fishing

Dive

Snow

Lifestyle

Health & Fitness

Wake

Triathlon

Surf

Director of Brand

Top Management

Marketing, brand, product, and content professional with over 17 years of experience building brands and successful initiatives across small businesses, nonprofits, and leading online retailers. I've worked with Dwell Outdoors Products (Springbar Canvas, Winnerwell &amp; GearDryer), Visit Salt Lake, Backcountry.com, and more.

●   Completed a contract for 12 long-form articles for Mosaic, increasing site traffic and client acquisition by 10% YoY.
●   Guided fly fishing clients for a total of 114 days on the water across UT, WY, and ID.
●   Completed a contract for 16 long-form blog posts for the Salt Lake Visitor and Convention Bureau.

Self Employed

●   Grew GearDryer revenue by 150% YoY for 2.5 straight years.
●   Increased GearDryer product category by 4X, creating and developing new products working with designers and Chinese
factories adding breadth of catalog across price points.
●   Grew GearDryer marketing channels by 200% in 2 years, while also growing the Winnerwell.us channels by 125% in the same time. Added GearDryer catalog to Amazon Prime including A-Plus content, increasing FBA sales by over 100%.
●   Produced all content and marketing assets for both Winnerwell and GearDryer brands. Contracted with social media
influencers, athletes, and public figures driving 200% growth in social media marketing engagement for GearDryer and
168% growth in Winnerwell social media subs and engagement.

●   Grew site traffic at 50% avg YoY employing integrated content marketing strategies.
●   Grew email channels from 150K to 300K subs over 4 years, maintaining CTR and conversion rates above industry
standard.
●   Directed ongoing implementation of mobile-first approach, CRO, SEO strategy, accessibility compliance, automated
response (chatbot), 360-degree 'virtual tour' video content, and other emerging digital marketing practices/products to keep digital properties at optimal performance.
●   Produced email lifecycle content, on-site content (evergreen, UX, transactional, etc.), blog posts(86 posts annually), social
content, and print ads/creative using a combination of in-house support, as well as a team of 25 external contractors across still photography, copy, and video production/editing. Operating within a $200K budget, conducted a hugely
successful content marketing strategy.
●   Created national ad campaigns in conjunction with outside ad agencies and ~$500K national ad budgets for non-drive-market awareness of Visit Salt Lake and Ski City.


Backcountry.com, Park City -- Content Manager | Managing Editor

Director of Content Strategy

family of sites, leading a team of
30 people including copywriters, photographers, and videographers as Content Manager.
●   Produced a print catalog sent to 300k customers driving a 10% lift in engagement.
●   Created 13,000sq ft studio complete with a 20-plus team of photographers, videographers, PA's, stylists, and models as
Video Manager.
●   Produced 300 videos per month, driving a 20% increase in search-rank relevance.
●   Established branding for Stoic, Basin and Range, many of the ODAT/flash sites, and produced the 2015 Holiday
#SlowRoad print/digital campaign. Also worked with the athlete programs, and produced the Backstory brand campaign.
●   Wrote copy for 60 products per week as a copywriter.

Content Manager

●   Tracked all bills with fiscal impact on Salt Lake County during annual legislative sessions.
●   Advised/reported to Salt Lake County Council with an annual legislative report.

Legislative Liaison

Find out detailed information about Jason Whitehouse, Director of Brand in Holladay, Utah

Jason Whitehouse: Director of Brand in Holladay, Utah

Jason Whitehouse

Utah State