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Master's in User Experience Design | Art Direction, Branding Expert

Creative & Design

As a freelance art director and former Sr. Manager of Brand Design at TOMS, I have over 12 years of experience in creating impactful and engaging visual solutions for e-commerce marketing and lifestyle brands. I am passionate about using design as a tool for social change and environmental awareness, and I strive to deliver innovative and meaningful campaigns that connect with the audience and reflect the brand's values and vision.

Some of my recent achievements include leading the creative direction and design of TOMS' global campaigns, such as Mental Health Awareness Month and the TOMS Yearly Impact Report, which increased brand awareness and engagement across multiple channels and regions. I also worked with Outerknown, a sustainable clothing brand co-founded by Kelly Slater, as a Sr. Digital Designer for four years, where I contributed to the development and launch of their S.E.A. Jeans, APEX Trunks, and women's line. In addition, I have worked with various clients as a freelance art director, creating posters, logos, and illustrations for events, festivals, and publications.

Freelance art director specializing in digital marketing, email campaigns, UI/UX designs, and photographic art direction for product and lifestyle campaigns. 

Clients include Facebook, SHEIN, Global Citizen, Impel Studios, and Sekisui House.

Freelance Art Director & Graphic Designer

- Mentored and managed a team of 4 designers by providing art direction  and thoughtful feedback.
- Produced storyboards and mockups for high priority campaigns in partnership with D-level executives. 
- Integrated feedback from A/B tests and user data to optimize and continuously improve digital creative assets.
- Art directed product and lifestyle photography.

Sr. Manager, Brand Design

- Spearheaded campaigns that defined brand design for men’s and women’s creative through email, web, and print.
- Conceptualized, developed, and presented new design ideas to executive leadership while meeting strict deadlines.
- Collaborated with copywriters and photographers to craft original content for digital campaigns, social media, and retail. 
- Increased e-commerce revenue by 74% and site traffic by 51% from 2019 - 2020 by creating effective data based email campaigns.

Senior Digital Designer

- Managed and designed all visual branding projects for digital and print assets.
- Developed and directed initial phase of full OpenWeb rebrand.
- Crafted paid media campaigns for B2B lead generation.

Lead Designer

- Developed branding design for Global Citizen Hamburg Festival 2017 by creating posters, merchandise graphics, signage, and marketing materials.
- Executed high priority campaigns from start to finish.
- Partnered with the creative team to unite the visual design consistently across promotional media channels.

Lead Brand Designer

- Successfully designed and branded an internal creative consultancy program with the Creative Shop for Facebook clients and employees.
- Launched an internal distribution hub for the Creative Shop by developing, designing and HTML coding the project independently. 
- Assisted creative strategists in developing advertising campaigns using native Facebook and Instagram ad-tools.
- Analyzed social media and advertising data to develop and optimize marketing campaigns for clients and partners.

Designer - Creative Shop

Graphic Designer

- Successfully executed weekly e-mail marketing campaigns meeting strict deadlines within current brand guidelines.
- Collaborated on all creative production including art directing weekly sales campaigns, brainstorming user buying experience, and post-production image editing and design.
- Partnered with visual merchandisers on daily web and mobile experience updates in response to seasonal fashion trends and user buying behavior.
- Lead designer in developing design and art direction for Jackthreads.com rebrand. Included new graphic design systems, new email templates, and new print design templates.

Digital Designer

Creative Intern

Find out detailed information about Jasper Juaniza, Master's in User Experience Design | Art Direction, Branding Expert in Santa Monica, California

Jasper Juaniza: Master's in User Experience Design | Art Direction, Branding Expert in Santa Monica, California

Jasper Juaniza

Maryland Institute College of Art

Drexel University