Lifestyle

Outdoor

Health & Fitness

Cycling

Tennis

Action sports

Tennis equipment

Tennis strings

Principal

Education & Training

Online Marketing Manager with nearly a decade of experience executing successful digital marketing strategies, maximizing revenue through increased conversion, improved partnerships, and by delivering a world-class customer experience.

Managed $30K+ Google AdWords/Shopping campagins
Reduced ad-spend on high converting keywords
Consulted copy-writers to implement SEO best practices
 Spearheaded A/B testing software priority project
Acted as liaison to affiliate manager for revenue driving strategy
Created ad groups for promotional offers to drive targeted traffic
 


Search Marketing

Everything. I personally review tennis racquet, strings, grips, etc. I string tennis racquets and I cover matches, players, and the evolution of the tennis game

Revamped stagnant affiliate program
Email delivery to 900K+ email distribution list
Daily analysis of Google Analytics to track marketing efforts and recommend campaign optimization.
Worked with SEO agency to optimize content delivery. Lead a small marketing team to execute marketing initiatives 


Ecommerce Marketing Manager

Developed multi-network affiliate marketing campaigns
Generated $6.7M+ in affiliate revenue; +63%YOY
Analytics drill down to pinpoint opportunities for search engine optimization opportunities. Content development for weekly email marketing efforts    through BlueHornet and iContact ESP’s. Engage businesses cross-functionally to maximize return from online channel and implement new or key initiatives

Online Marketing Manager

Restructured affiliate direction to increase profitability while reducing cost
Removed fraudulent leads by 100% and regained 98% lost revenue
Worked closely with creative department to create new and updated creative banners
Identified new opportunities to increase revenue through various new channels
Constantly communicated with affiliate partners to increase promotion of the RealtyTrac brand
Developed email campaigns for distribution to email affiliate partnerships
Reviewed all new contracts through affiliate channel and made necessary changes
Tracked all new pixel implementations of new affiliate partners

Affiliate Manager

Strategize and executed on plans to recruit affiliates into advertiser's affiliate marketing programs
Managed and retained affiliate relationships in assigned portfolio
Maintained constant communication with top affiliates to optimize partnership
Promoted and protect interests of assigned portfolio's programs
Implemented monthly contests to excite affiliate participation
Reported weekly, monthly, and quarterly program performance to each advertiser in assigned portfolio
Developed and applied program growth strategies
Calculated quarterly forecasts while remaining within advertisers budget
Successfully reach or exceeded quarterly revenue goals 
Clientele included: Sony Style, Perfectmatch.com, shopbop.com, and Bowflex.

Program Manager, Commission Junction

Assisted in the management of $1mm+ in annual revenue affiliate programs
Analyzed advertiser program requirements and liabilities and engaged in publisher optimization, recruiting, and business development efforts to produce incremental revenue growth
Collaborated closely with advertiser's in house performance marketing team, provided day to day support, developed detailed presentations and reports  focusing on revenue results, and provided strategic advice to exceed quarterly goals and maximize return on investment
Answered all affiliate inquiries regarding tracking, reporting, payment processing, and HTML language
Maintained excellent relations with clients through daily email and phone interaction

Program Specialist

Find out detailed information about Javier Ronchietto, Principal in Corona, CA

Javier Ronchietto: Principal in Corona, CA

Javier Ronchietto

Santa Barbara Business College