Javier Ronchietto: Principal in Corona, CA

Everything. I personally review tennis racquet, strings, grips, etc. I string tennis racquets and I cover matches, players, and the evolution of the tennis game

Revamped stagnant affiliate program Email delivery to 900K+ email distribution list Daily analysis of Google Analytics to track marketing efforts and recommend campaign optimization. Worked with SEO agency to optimize content delivery. Lead a small marketing team to execute marketing initiatives

Developed multi-network affiliate marketing campaigns Generated $6.7M+ in affiliate revenue; +63%YOY Analytics drill down to pinpoint opportunities for search engine optimization opportunities. Content development for weekly email marketing efforts through BlueHornet and iContact ESP’s. Engage businesses cross-functionally to maximize return from online channel and implement new or key initiatives

Restructured affiliate direction to increase profitability while reducing cost Removed fraudulent leads by 100% and regained 98% lost revenue Worked closely with creative department to create new and updated creative banners Identified new opportunities to increase revenue through various new channels Constantly communicated with affiliate partners to increase promotion of the RealtyTrac brand Developed email campaigns for distribution to email affiliate partnerships Reviewed all new contracts through affiliate channel and made necessary changes Tracked all new pixel implementations of new affiliate partners

Strategize and executed on plans to recruit affiliates into advertiser's affiliate marketing programs Managed and retained affiliate relationships in assigned portfolio Maintained constant communication with top affiliates to optimize partnership Promoted and protect interests of assigned portfolio's programs Implemented monthly contests to excite affiliate participation Reported weekly, monthly, and quarterly program performance to each advertiser in assigned portfolio Developed and applied program growth strategies Calculated quarterly forecasts while remaining within advertisers budget Successfully reach or exceeded quarterly revenue goals Clientele included: Sony Style, Perfectmatch.com, shopbop.com, and Bowflex.

Assisted in the management of $1mm+ in annual revenue affiliate programs Analyzed advertiser program requirements and liabilities and engaged in publisher optimization, recruiting, and business development efforts to produce incremental revenue growth Collaborated closely with advertiser's in house performance marketing team, provided day to day support, developed detailed presentations and reports focusing on revenue results, and provided strategic advice to exceed quarterly goals and maximize return on investment Answered all affiliate inquiries regarding tracking, reporting, payment processing, and HTML language Maintained excellent relations with clients through daily email and phone interaction