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Senior Marketing Manager

Marketing & Sales

Senior Marketing Manager
2XU North America 					                             		   
March 2013- Current

•	Oversee and manage US Marketing department and team
•	Work with Global team to develop & execute US Go To Market strategy for seasonal rollouts and hero campaigns 
•	Develop and manage PR strategy; oversee PR Agency relationship 
•	Oversee Social Media plan and activation 
•	Partner with eCommerce team to develop and execute marketing and sales strategy
•	Design and manage annual trade shows, including booth design and promotions
•	Develop and oversee marketing strategy for 2XU Retail Concept Stores 
•	Oversee Sponsorship and Sports Marketing program and implementation
•	Develop and oversee key partnerships, implementations and activations; including Ironman, Runners World/ Runners World Challenge and the USSA
•	Create and manage US Marketing budget 

Sports Marketing Manager
2XU North America
January 2012-March 2013									
						
•	Mange strategic event based Marketing/ Sales growth plan; including sponsored races and series, Key Retail Partner events and grassroots direct sales programs  
•	Manage Social Media plan and activations
•	Manage Sponsored athletes and Brand Ambassador programs
•	Management of all annual trade shows, including booth design, promotions, logistics
•	Negotiate and manage key strategic sponsorships and relationships
•	Liaise with Sales and Design teams to develop seasonal sales and marketing materials
•	Oversee PR Agency relationship 
•	Manage Marketing Department budgets 


Events & Marketing Manager
Sports Multiplied (Distributor of 2XU, Bont Cycling, Prologo Saddles) 	          
January 2010- January 2012

•	Develop and manage all aspects of event based Marketing/ Sales Plan
o	Sponsored races and series (Ironman, Set-Up Events)
o	Key Retail Partner events (NYC Marathon, Boston Marathon)
o	Grassroots Direct Sales events (Rock N Roll Marathon Series)
•	Increase brand recognition through management of/and onsite presence at all races and events
•	Manage annual sponsorship, events, promotions and trade show budgets
•	Manage athlete sponsorship program by implementing and supporting marketing program
•	Logistical management and development of 4-5 Trade Shows per year and all company Sales Meeting

Marketing & Sales Coordinator
Sports Multiplied (Distributor of 2XU)					      
February 2008- January 2010

•	Oversee all aspects of the World Triathlon Corporation (Ironman) account 
o	   Travel to events for onsite activation and direct sales 
o	   Ordering, inventory management and purchasing for Ironman Merchandise Store    
o	Event specific marketing and promotions
•	Increase brand recognition through management of/and onsite presence at races and events
o	Manage onsite sales, product demos, product/category presentations and onsite promotions.  
•	Manage Inside Sales & support Sales Director
•	Customer Service and other administrative support as needed

Contract position to oversee campaign logistics during 2008 election in Santa Monica 
•	Schedule, organize and manage all campaign outreach activities including daily phone bank program, weekly precinct walking and various other community events 
•	Recruit, develop and oversee volunteer team
•	Function as conduit for all communication between campaign committee, PTA and other outside community organizations
•	Organize and attend campaign committee meetings
•	Other tasks as instructed by Campaign Consultant and Committee Chair

Yes on Measure R

•	Manage seasonal fundraising and training programs
   o	Coordinate, manage and attend team practices and individual fundraising events 
   o	Provide fundraising, training and administrative support for participants 
   o	Manage all aspects of Marathon and Triathlon Event/ Race weekends
•	Market the Team In Training program through a variety of ways including hosting public information meetings, setting up race day booths and speaking at community events
•	Recruitment, train and develop Volunteer Staff teams
•	Relationship Building within the community focusing on garnering new sponsors or partners

The Leukemia & Lymphoma Society, Team In Training

•	Grant writing and research for multiple state-wide projects
•	Coordination and administration of high donor cultivation and Board member events
•	Assist in the coordination of annual Park Advocacy Day in Sacramento; 
   o	Schedule meetings with over 100 legislators and staff
   o	Coordinate the schedule of over 25 teams meeting with legislators 
   o	Manage correspondence with sponsoring organizations
•	Management of 10 month global Los Angeles State Historic Park Design Competition
•	Maintain fundraising database and donor records 
•	Manage all membership inquiries

California State Parks Foundation

•	Manage marketing outreach to grow client base
•	Coordinate opening of new centers
•	Assist in creation of Management Structure/Organization Chart and Job Descriptions
•	Assist in planning and development of customized scheduling, tracking and patient management software program
•	Development of clinical and administrative reporting systems
•	Manage the Call Center: schedule, organize and track incoming call handling
•	Schedule and run Executive Team meetings
•	Provide administrative and clerical support to the CEO

Project Manager & Executive Assistant

Seasonal Position for local theater company that produced 1-3 shows annually. 
•	Organize and supervise all aspects of publicity and promotion
•	Create, supervise and maintain schedule for production including cast, crews, 
orchestra, volunteers, etc.
•	Create new relationships, and well as maintain current relationships with subscribers, sponsors 
and business associates
•	Organize and management of Opening Night events, including VIP dinner and special 
viewing of production 
•	Build new relationships with prominent community members
•	Expand target market audience through grass roots, internet and traditional marketing methods
•	Oversee graphic design: including marketing materials, posters, flyers, mailers and programs
•	Supervise budgeting and expenses

Associate Producer/ Stage Manager

Find out detailed information about Jayme Mechur, Senior Marketing Manager in Encinitas, CA

Jayme Mechur: Senior Marketing Manager in Encinitas, CA

Jayme Mechur

University of California, Santa Barbara