Jayme Mechur: Senior Marketing Manager in Encinitas, CA

Senior Marketing Manager 2XU North America March 2013- Current • Oversee and manage US Marketing department and team • Work with Global team to develop & execute US Go To Market strategy for seasonal rollouts and hero campaigns • Develop and manage PR strategy; oversee PR Agency relationship • Oversee Social Media plan and activation • Partner with eCommerce team to develop and execute marketing and sales strategy • Design and manage annual trade shows, including booth design and promotions • Develop and oversee marketing strategy for 2XU Retail Concept Stores • Oversee Sponsorship and Sports Marketing program and implementation • Develop and oversee key partnerships, implementations and activations; including Ironman, Runners World/ Runners World Challenge and the USSA • Create and manage US Marketing budget Sports Marketing Manager 2XU North America January 2012-March 2013 • Mange strategic event based Marketing/ Sales growth plan; including sponsored races and series, Key Retail Partner events and grassroots direct sales programs • Manage Social Media plan and activations • Manage Sponsored athletes and Brand Ambassador programs • Management of all annual trade shows, including booth design, promotions, logistics • Negotiate and manage key strategic sponsorships and relationships • Liaise with Sales and Design teams to develop seasonal sales and marketing materials • Oversee PR Agency relationship • Manage Marketing Department budgets Events & Marketing Manager Sports Multiplied (Distributor of 2XU, Bont Cycling, Prologo Saddles) January 2010- January 2012 • Develop and manage all aspects of event based Marketing/ Sales Plan o Sponsored races and series (Ironman, Set-Up Events) o Key Retail Partner events (NYC Marathon, Boston Marathon) o Grassroots Direct Sales events (Rock N Roll Marathon Series) • Increase brand recognition through management of/and onsite presence at all races and events • Manage annual sponsorship, events, promotions and trade show budgets • Manage athlete sponsorship program by implementing and supporting marketing program • Logistical management and development of 4-5 Trade Shows per year and all company Sales Meeting Marketing & Sales Coordinator Sports Multiplied (Distributor of 2XU) February 2008- January 2010 • Oversee all aspects of the World Triathlon Corporation (Ironman) account o Travel to events for onsite activation and direct sales o Ordering, inventory management and purchasing for Ironman Merchandise Store o Event specific marketing and promotions • Increase brand recognition through management of/and onsite presence at races and events o Manage onsite sales, product demos, product/category presentations and onsite promotions. • Manage Inside Sales & support Sales Director • Customer Service and other administrative support as needed

Contract position to oversee campaign logistics during 2008 election in Santa Monica • Schedule, organize and manage all campaign outreach activities including daily phone bank program, weekly precinct walking and various other community events • Recruit, develop and oversee volunteer team • Function as conduit for all communication between campaign committee, PTA and other outside community organizations • Organize and attend campaign committee meetings • Other tasks as instructed by Campaign Consultant and Committee Chair

• Manage seasonal fundraising and training programs o Coordinate, manage and attend team practices and individual fundraising events o Provide fundraising, training and administrative support for participants o Manage all aspects of Marathon and Triathlon Event/ Race weekends • Market the Team In Training program through a variety of ways including hosting public information meetings, setting up race day booths and speaking at community events • Recruitment, train and develop Volunteer Staff teams • Relationship Building within the community focusing on garnering new sponsors or partners

• Grant writing and research for multiple state-wide projects • Coordination and administration of high donor cultivation and Board member events • Assist in the coordination of annual Park Advocacy Day in Sacramento; o Schedule meetings with over 100 legislators and staff o Coordinate the schedule of over 25 teams meeting with legislators o Manage correspondence with sponsoring organizations • Management of 10 month global Los Angeles State Historic Park Design Competition • Maintain fundraising database and donor records • Manage all membership inquiries

• Manage marketing outreach to grow client base • Coordinate opening of new centers • Assist in creation of Management Structure/Organization Chart and Job Descriptions • Assist in planning and development of customized scheduling, tracking and patient management software program • Development of clinical and administrative reporting systems • Manage the Call Center: schedule, organize and track incoming call handling • Schedule and run Executive Team meetings • Provide administrative and clerical support to the CEO

Seasonal Position for local theater company that produced 1-3 shows annually. • Organize and supervise all aspects of publicity and promotion • Create, supervise and maintain schedule for production including cast, crews, orchestra, volunteers, etc. • Create new relationships, and well as maintain current relationships with subscribers, sponsors and business associates • Organize and management of Opening Night events, including VIP dinner and special viewing of production • Build new relationships with prominent community members • Expand target market audience through grass roots, internet and traditional marketing methods • Oversee graphic design: including marketing materials, posters, flyers, mailers and programs • Supervise budgeting and expenses