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Digital Media Specialist

Specialist & Consultant

I recently obtained my bachelor’s degree in Communications with a concentration in Public Relations from California State University, Fullerton. I offer strong research and writing skills, and have knowledge as well as experience in social media by using tactics and managing content on websites and various social media outlets. My skills and experience acquired through the Center for Research on Educational Access and Leadership (C-REAL) provided me great insight of the public relations field, but specifically in social media and learning tactics that were effective to reach large audiences. This position allowed me to act as a liaison between the center and press organization by pitching stories to news organizations to highlight the center activities, events and accomplishments. As a public relations assistant, I learned regular office tasks and the ability to be self-starter, be organized and am able to manage multiple projects at once. Throughout my position at Practical Advantage, I also managed social media accounts and website content and have worked closely in a team to help increase awareness of the organization online and offline and have used various ways to measure campaign successes.

• Created and updated website and currently working on increasing website visits
• Created Facebook account and working on increasing “likes”
• Maintaining relationships with customers by making and answering phone calls and e-mails
• Providing office support by answering phone calls and filing/organizing paperwork

• Updated client’s website and increased website visits to 762 visits in 15 weeks
• Managed social media channels and email marketing content 
• Planned events, created outreach material contacted local organizations to increase attendance 
• Measured growth of social media channels and awareness by conducting surveys/ use of analytic tools and created reports on social media data
• Worked within a team in continuous effort to meet objectives and presented and reported all public relations and social media efforts to client

Public Relations & Events Coordinator

•Maintained and updated information on center’s website using WordPress & created a brochure & e-newsletter
•Acted as a liaison between the center, the public, and the press by obtaining media coverage
•Developed & executed comprehensive social media strategies and campaigns by integrating marketing efforts
•Wrote, edited, proofread, formatted and accurately posted content on various social media channels (Facebook, Twitter, Instagram, Linked In) and edited images on Photoshop for social media post and website

Public Relations Coordinator & Social Media Specialist

•	Secured print and digital media placements to increase event awareness and attendance
•	Established and maintained relationships via telephone & email with Latino businesses and organizations for digital and print media partnership opportunities 
•	Received media coverage in Latino organizations, publications and businesses

Media Coverage Outreach Coordinator

Find out detailed information about Jaynnie Gonzalez, Digital Media Specialist in Corona, CA

Jaynnie Gonzalez: Digital Media Specialist in Corona, CA