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Brand Marketing & Athlete Management

Marketing & Sales

I have been within the action sports industry for the past 10 years after changing career paths from high tech marketing & sales. I've also managed some amazing talented athletes within snowboarding, surfing, skateboarding, skiing, UFC, NFL and endurance sports. Throughout my career I have worked hand and hand with the biggest brands in the world to build amazing activation programs and marketing initiatives. I have a true love for the sports industry and look forward to bringing more to the table with a brand than just the normal motions.

•	Brands: ZeroPoint Compression, Oral IV, IzoneShot, Alex Bottle, Koog Bar, Reset CLG
      o	Athlete Partnerships, Content Development, Social Media, Website, PR, SEM, & Events
•	Athletes: Eero Ettala, Corey Bohan, Billy Kemper, Derek Wolfe, Fagan Twins, Hunter McIntyre, Gretchen Bleiler
      o	Management of contracts, sponsors, media, marketing, training, social media, & PR agencies 


Recruited elite professional athletes to manage their careers, negotiate contracts and increase marketability.
	Management of sponsor contracts, media, marketing, contest, training, social media, and finances.
	Built key relationships with executives at Nike, Adidas, Oakley, Redbull, Stance & Muscle Milk, etc.
	Developed signature series of products
	Executive producer of award winning web series projects for multiple athletes and sports.
	Cooking with Gas – Snowboard project with Eero Ettala. Redbull, Oakely, DVS, 
Skull Candy
	3 Cities – 10 Days – Skateboard project with Eero, Jaakko Ojanen, DVS and Redbull

Athlete Management & Marketing

•	Created the initial Channel Recruitment/Sales/Marketing/PR programs 
•	Signed 36 Cisco partners globally, trained sales reps and sales engineers, and assisted in sales process.
•	Worked on new website, SEM & SEO programs, online, offline, & channel marketing campaigns
•	Presenting programs and strategies with channel sales and engineers
•	Attending all trade shows and partner events


Channel Sales & Marketing Director – Cisco System Division

•	Built and managed all the initial online/offline advertising and marketing plans. 
o	Agencies, Online Campaigns, Print Ad campaigns, Commercials, Trade Shows, Events, TV, etc.
•	Built and managed all channel marketing programs.
•	Performed demonstrations of all products while attending/managing trade shows, events and conferences.
•	Managed and traveled to 90% of all trade shows and events.


Marketing Manager (10th employee)

•	Built and managed the initial strategic online/offline marketing plans.
o	Agencies, SEM, SEO, Online/Offline Campaigns, Website, Print, Trade Shows, Events, & Channel.
•	Increased the channel 300%.
•	Increased leads and sales 1250%.


Sr. Marketing Manager (12th employee)

Find out detailed information about Jayson Hotell, Brand Marketing & Athlete Management in Carlsbad, CA

Jayson Hotell: Brand Marketing & Athlete Management in Carlsbad, CA

Jayson Hotell

Findlay University