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Director of Sales

Top Management

Dynamic sales executive with proven experience accelerating revenue and positioning brands successfully in highly competitive global markets. Trusted by leadership in executing data-driven business development and sales plans to capture new accounts while leveraging current relationships. Sought after as a "fearless" cold-caller and exceptional presenter, negotiator, and closer. Champions transformational change with experience negotiating profitable business acquisitions. Excels in recruiting and developing top talent and managing cross-functional teams across multiple regions and industries. Core CompetenciesStrategic Planning | Business Development | Sales | People Management | Data-Driven Insight | BrandingEngaging Presenter | Strategic Partnership Building | C-Suite Engagement | Global Product Launches

• Consistently exceed sales quota each year for sporting goods revenue in the highly competitive North America region.
• Deliver executive-level leadership to 3 Sales Administrators, 2 Key Account Managers (KAMs) for Sporting Goods, 1 Digital KAM, 1 Senior KAM for Mass & Club, 2 Specialty Sales Managers, 1 Specialty Sales Rep, 6 Inside Sales Reps and 20+ Outside Sales Reps covering North America.
• Recognized as an exceptional Leader that successfully navigates through challenging economic times and develops sustainable standing business relationships with major key stakeholders.
• Meet established objectives for client satisfaction, B2B Maintenance, product launches, and MAP Policy coordination. Also, developed a Sporting Goods Dashboard to increase visibility on weekly and monthly performance.
• Channel Management across Specialty, Sporting Good(Big Box- Academy,Bass Pro, Dicks Sporting Goods and Regional Chains- Scheel's, REI and Big 5) and Mass and Club(Walmart, Target, Costco, BJ's and Sam's Club). 
• Strategized, Planned and Executed on Change Management
• Product Development on U.S Divers Snorkeling
• 5YP Strategic Planning

Director of Sporting Goods- North America and LATAM

Led expansion of the international distribution network, executed sales plans, and generated consistent net profits over an 18-month period.
• Developed and executed social media strategy to support corporate revenue goals and enhance brand awareness, delivering 100% growth in
marketing influence month-over-month.
• Secured and retained numerous key accounts through ongoing networking, consulting, cold-calling, and customized presentations from a
needs-based perspective.
• Identified areas of opportunity and enhanced effectiveness of website, social media platforms, and impact of marketing programs while cutting
overall administrative costs.

International Sales and Marketing Director 

Consistently grew market share and exceeded revenue expectations while building relationships with cycle retailers to maximize Trek's
position in the market.
• Functioned as a key sales expert, evangelizing Trek's offerings to retailers, resulting in organization-wide multi-vertical leads and
opportunities.
• Conducted thorough market research to gain insights into the competitive landscape and identify untapped market potential.
• Achieved high customer experience index scores by providing product and sales training to Trek retailers in the territory.
• Retail store audits with continuous improvement metrics for 40+ stores

Sales Manager

• Developed and executed a 5-year strategic business plan to drive incremental business in established accounts through direct customer contact.
• Provided leadership to the sales team, including key account managers, sales managers, customer service managers, and eCommerce managers.
• Collaborated with product and marketing teams to strategize and coordinate stage race and expo activations, store-in-store rollouts, point-of-purchase(POP) setup, and successful new product introductions, ensuring optimal timing and impactful execution.
• Led the successful acquisition of a distribution company in 2015, adding additional product offerings and brands such as La Sportiva and Packtowel.

Vice President of Sales

• Delivered high-impact territory management, sales strategies, and sales-related after-sales relationship building.
• Increased revenues by developing marketing strategies to reestablish rapport and trust with Trek Dealers nationally.
• Established performance measures, analyzing performance metrics to identify and implement performance-based improvements.
• Directed, trained, and motivated junior sales staff, with a strong focus on optimizing productivity and performance.

Brand Manager

Led strategic account management efforts for an international manufacturer of biscuits, snacks, and grocery products in the South African market.
Strengthened relationships with stakeholders representing key accounts, including Dunhill, Peter Stuyvesant, Kent, and Lucky Strike Cigarettes.
• Formulated and executed targeted sales strategies and territorial plans, resulting in increased market presence and brand visibility.
• Fostered strong partnerships with major outlet owners, ensuring sustained business growth and customer satisfaction.
• Collaborated with cross-functional teams to identify and capitalize on market trends and increase market share.
• Drove trial through consumer engagement and brand re-enforcement.

Key Account Manager 

Find out detailed information about Jean-Pierre de Bruin, Director of Sales in Carlsbad, California

Jean-Pierre de Bruin: Director of Sales in Carlsbad, California

Jean-Pierre de Bruin