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National Sales Director - Børn Men's Footwear

Top Management

Award-winning sales professional with 15+ years of footwear sales experience.  Enthusiastic about building relationships and educating clients to grow market share and achieve company objectives. Skilled presenter and negotiator with an entrepreneurial spirit to develop and execute long and short term goals.  

Advanced to lead the Børn Men's division to formulate sales, marketing, and business development strategies to drive top and bottom-line growth with key accounts across all major retail channels: department store, independent specialty, sporting goods, value, catalog, and e-commerce.
• Launched a sales force that generated $18M in base sales.
• Revitalized our stagnant independent specialty business through the creation of strategic marketing programs, providing one-on-one sales coaching, and driving the brand through product education and tools.
•   Exceeded our 2018 sales goal of $16.8M by 23% and posted a sales increase three consecutive years.
• Directly manage Zappos.com and expanded their business with Børn Men's to exceed their sales plan of $2.3M	for 2019.
• Ranked #1 across all Børn Group brands in profitability for the company in 2018 and 2019 as the result of enhanced forecasting and successful liquidation of end-of-season product that exceeded or internal profit margin targets.
• Collaborate with our product development teams on a quarterly basis to provide style direction for the U.S. market.

Realigned the national sales force comprised of nine territory representatives managing 1,100+ accounts.
• Created the "Expand the Brand" program tailored to USRA members to drive four consecutive years of incremental sales of 11% - 18%.
• Designed a weekly selling report that was completed by each representative to measure sell-in/sell-through KPI's.
• Spearheaded sales growth through the launch of new marketing initiatives and development of sales programs to leverage a larger preseason business of 7% - 12% each year.
• Directly managed Zappos.com and achieved YOY sales increase of 9% -23% from 2011-2016.

National Sales Manager - Børn Women's Footwear

Responsibilities included driving new business development, account management and execution of a detailed sales plan for the independent, catalog, and e-commerce accounts within my territory consisting of six states.
• Reignited a struggling territory by executing a detailed sales plan that resulted in a 17% increase on a $2.1 million dollar territory.
• Represented Børn at numerous trade shows and successfully opened sixteen new accounts in 2011 for a 23% increase.
• Created account specific marketing programs to empower the sales staff and engage consumers.

Northwest Territory Manager - Børn Women's and Men's Footwear

Responsible for building, guiding and retaining a sales team that consistently delivered at the highest level with a keen focus on both sell-in and sell-through of the J Shoes brand.
• Established and managed major national accounts, including Nordstrom, DSW, and Pac Sun.
• Landed and personally managed key e-commerce accounts, including Amazon and Zappos.
• Successfully opened 300+ accounts to drive YOY sales increases of 10% to 25% over four years.
• Developed and leveraged a custom concept shop program in twenty key independent retailers and increased sales by 21%.

National Sales Manager - J Shoes Women's and Men's Footwear

Reebok Men's, Women's, and Kid's Footwear and Apparel
Restructured a sales force to manage nine western states and delivered effective coaching, motivation, and recognition to improve results.

• Directed a high caliber sales team responsible for increasing sales from $12 to $43 million.
• Personally managed several major accounts which included Shoe Palace, Sports Authority, Zappos.com, and FrontRunners while posting a YOY increase of 7% - 16% over six years.
• Worked closely with category product managers and retailers to gather customer feedback and developed a new product that represented $1.2M in incremental business for the company from 2004 - 2005.
• Winner of the prestigious Reebok President's Club award in 2003 by delivering a 43% annual volume increase.

West Regional Sales Manager

Find out detailed information about Jeff Bos, National Sales Director - Børn Men's Footwear in Bainbridge Island, WA

Jeff Bos: National Sales Director - Børn Men's Footwear in Bainbridge Island, WA

Jeff Bos

University of California at Davis