Jeff Davis: Creative Director in Tahoe City, CA
Work experience
Branded UX
Creative Director | 10/2008 - Current
Increase new business year after year, marketing to and engaging with prospects including providing estimates, managing accounts, customer service and the daily operations i.e.-hiring, contractor supervision and contract negotiations
Provide creative direction, visual design and user experience expertise on all projects collaborating with Product, Engineering and Design leaders to design and develop product strategies that support consumer’s needs and deliver the values of the brand and business goals utilizing grassroots / viral marketing, mashups, blogs and social networking concepts to leverage brand awareness and increase growth with user retention over the web
Create and deploy creative SEO strategies based on client web analytics including writing search engine friendly copy, link building, writing spider scripts, improving metadata delivery and creating / managing Google AdSense and AdWords campaigns
Oracle
UX / Visual Design Consultant | 01/2015 - 12/2015
Evaluated Java.net and gathered requirements from stakeholders and Oracle Design Team
Collaborated with VP of Social & Community Marketing, Senior Interactive Design Director, Project Manager and community stakeholders to design, develop and launch a custom Jive community space theme for Java utilizing the Jive Software platform and migrated content from Java.net
AT&T
UX / Visual Design Consultant | 01/2014 - 01/2015
Evaluated AT&T's company wide team collaboration solution alongside top team collaboration solutions with the Senior Technical Director and several enterprise software and analyst consultants
Demonstrated best-in-class walkthrough scenarios utilizing Employee interview data to create personas and use cases spotlighting the biggest pain points through day in the life scenarios with a customized Jive model showcasing day in life today vs. day in the life tomorrow functionality through wireframes, high-fidelity mock-ups and a feature comparison matrix
Google (YouTube)
Design Consultant | 01/2012 - 05/2014
Collaborated with YouTube Strategist, Managers and Creators to understand and process business requirements into creative direction, visual design and web development deliverables
Completed 50+ projects for YouTube and YouTube Next Lab including internal / external site design, data visualization, style guides, infographics, newsletters, presentation templates, videos, logos and iconography for international audiences
General Motors (GM)
Senior UX Design Consultant | 10/2013 - 05/2014
Reduced design-to-test time from 1+ year(s) to same day, alleviating 3rd party supplier dependency by providing architecture, design and development expertise creating a visionary design automation framework enabling graphic / interaction teams and the HMI group to design, develop, test and deploy user interfaces for in-dash clusters, center-stack infotainment units and heads-up displays
Increased consistency and efficiency of the entire creative process of producing wireframes and visual designs by utilizing extensions, ExtendScript, shape libraries and a digital style guide
Collaborated with offshore / language localization teams to design a system allowing them to map appropriate localized text strings to design documents for XML generation into 38 different languages