Jeff Johns: Director of Marketing, Product Development, Business Development in Gilbert, AZ

Created and expanded strategic business relationships and oversaw the development of new business opportunities and growth initiatives, as well as insight into potential new markets and products. - Provided the company board insight into partnership management, product development, marketing, and sales for the remote-controlled surface industry - Created promotions and dealer/retailer incentives to grow sales and reduce inventory on aged products - Implemented a dealer/retailer evaluation program - In collaboration with sales management, created annual strategic sales plans - Proposed new product ideas in growing market segments and innovative new product ideas in existing segments - Advised on bridging the communication gap between company divisions to improve efficiency - Sourced potential out-of-industry partnerships with partners such as SEMA (Specialty Equipment Market Association) and other automotive industry partners - Managed a custom build of the RC10 1:1 full-size replica of the RC10 for SEMA (Specialty Equipment Market Association) and marketing purposes - Worked with the purchasing department by evaluating purchase orders and assisting with supplier selection - Developed team performance measures that supported the organization's strategic goals

Managed the creation, development, and execution of marketing plans and strategies, which involved collaborating with the marketing team on branding and marketing strategies for new and existing products. I also oversaw the conception and development of new products and project management. In addition, I identified short and long-term resource needs and implemented and managed department plans and budgets. Selected Accomplishments: - I successfully managed department budgets and implemented essential performance metrics and tracking tools for advertising. - Guided the development and launch of over 35 new vehicle products. - Created short-term and long-term SEMA planning, which involved developing the event budget, marketing plan, and objectives. - Implemented a market research method to shape advertising campaigns strategically, oversaw their design and content, and analyzed the results to determine what was successful and needed improvement. - Developed positive relationships with suppliers, industry media, and influencers.

Responsible for the overall leadership and strategic planning, as well as the overall management and operations of all business aspects. Created and implemented short-term and long-term marketing strategies to increase brand awareness and sales revenue for B2B and B2C customers, managed all areas of marketing, including digital, email, social media, print, video production coordination, creative direction, and trade show and event activation. - Successfully grew a zero-to-six-figure business from a concept to reality through strategic planning, creativity, and industry experience - Developed strategic objectives and strategies, specifying the methods and the actions to achieve them - Created the brand D2C website and all website content - Oversaw all sales channels, D2C and B2B - Generated all marketing, branding, materials, and content - Directed all proprietary product development - Developed product packaging standards with suppliers - Established and maintained style and guidelines for all product manuals - Assured all required compliance requirements were met and documented adequately per laws

As President of an already-established company, my primary focus was to enhance the company’s image among both distributors and customers. After sourcing and onboarding new suppliers, we effectively addressed key quality concerns and launched a comprehensive rebranding in 2019. This initiative resulted in a 10% increase in retail sales, and with the introduction of new products, overall sales rose an additional 15%. By 2020, Redcat Racing had established a global presence and developed strong relationships with international distributors across North America, Asia, Europe, and Australia.

Founding Axial in 2005, I built a highly successful R/C hobby outdoor lifestyle brand that sold to Hobbico in 2011. Hobbico, in turn, was sold in 2018 to Horizon. Staying with the brand for 13 years, I led up to 40 employees and generated hundreds of millions in annual revenue. Our massive success in the marketplace stemmed from a unique voice on social media (Facebook, Instagram) to our 550K combined followers. We hosted a significant annual event attended by 2.5K fans, and I secured partnerships with Chrysler Jeep, Monster Jam, BF Goodrich, and Monster Energy. Additional wins included: - Increasing revenue from proprietary brands by 10X - Breaking sales records with up to 20% YOY growth - Developing relationships with international distributors - Decreasing supplier costs through renegotiations and saving $2M to $5M/year - Brought new products to market 20% faster