Outdoor

Hunting

Mountain biking

Snowmobiling

Fishing

Golf

Aviation- private pilot

Vice President Sales, Marketing & Strategy -Division / Field Vision Systems

Executive

Resourceful and innovative Senior Sales & Marketing Executive offering visionary outlook, progressive experience and proven ability to identify and develop new business opportunities, drive sustainable revenue growth and increase market share. Able to grasp the big picture, focus on critical details and manage multiple priorities in fast-paced environments. Proactive change agent who can build and motivate high-performance teams; and cultivate win-win partnerships with key stakeholders. Committed to adding value and exceeding expectations through creative idea generation, collaborative problem solving, disciplined decision-making, tenacity and a customer-centric, lead-by-example style.

Ann Arbor, MI • November 2018 - Present
Multi-billion dollar publicly traded company - L3-Harris is a world leader in the Military Defense / Law enforcement / Commercial markets with over 120 different divisions focused on developing & delivering technological advanced systems in electronics, communication, laser technology and aerospace.
Vice President Sales, Marketing & Strategy -Division / Field Vision Systems (EOTECH-VUDU)
Provide leadership to develop and implement business strategies to support revenue plans at the division level.  Key Responsibilities: Establish a highly efficient and motivated sales & marketing team, growing the company's capabilities and market share, maximizing the use of tangible / non-tangible and human assets, reestablish brand presence in the optics market, drive efficiencies and cost reductions across programs & product lines and establish & manage a code of business conduct and ethics throughout the business.

• Effectively planned and executed a media plan strategy to relaunch existing optics brands (EOTECH & VUDU) and set the stage for a new brand launch called Field Vision in 2020.
• Implemented a Product Road Map process to effectively / profitably bring an average of 7-12 new products to market starting in 2020. 5 year plan is to grow the division beyond $161M (organic growth & acquisition)

Brighton, MI • February 2015 - November 2018
Multi-billion dollar publicly traded company - Vista is a category leader in the outdoor recreational market with focus on shooting sports and action sports brands.
Senior Director - Sporting Goods Division
Lead a team of 24 with a market focus on Key Retail Accounts (Dick's, Field & Stream, Dunham's, MC Sports, Academy Sports, Big 5 Sports, Tractor Supply, Mills, Scheels, Gander Outdoors, Bass Pro, Sportsman's Warehouse and BI- Mart).  Manage a $6.2 million operating budget and oversee account revenue of $620,000,000 in multiple business lanes (firearms, ammunition, optics, shooting accessories, outdoor recreation brands, tactical apparel and consumer point of sale data research / reporting).
• Directly lead the task to maintain gross margin targets, avoid margin erosion and increase comps YOY for 52 brands that are sold into key accounts.
• Team member for "Acquisition Onboarding "for companies / brands that Vista has acquired (Involved in the Jimmy Styks, Camelbak, Bell / Giro / Blackburn acquisitions).  At key strategic accounts, my accomplishments have been in the areas of integrating financials, reporting, vendor agreements, consumer direct ecommerce programs and communicating team member responsibilities to make sure that our customer needs are met.
• Orchestrated a two year turnaround from 2015-present between Vista Outdoors and Dunham's Sporting Goods.  This required problem solving, addressing fill rates, lack of trust, finance reporting, strategic planning, aligning both leadership teams and proper account representation.  2014 Revenue: $3.2M, 2015 Revenue $5.6, 2016 Revenue $7.3M - Recorded Forecast for 2017 is $12.8M.
• Coordinating on an optics transition team to launch a new line of scopes, laser range finders and binoculars.  This program consist of a new sales strategy, marketing plan, pricing model, commercial market channel plan and enforcing a new MAP policy.  YTD orders are at $7M, on track to deliver 20% over projections.
• Constantly drive sales operations / process improvement - (examples: ecomm, EDI, inventory, freight, warehousing, retailer fill rates, vendor codes/numbers, contracts) (Example: Assembled a team to address non-compliance charges.  2015 the total for Dick's Sporting Goods was $689,000 / 2016 $47,876  / YTD 2017 $635 - major reduction)
• Led supply chain and demand planning initiatives that resulted in improving retail fill rates for specific brands that originally were at 15%, that increased to 95%+ on an ongoing monthly basis.  This increased the company's revenue, helped the customer achieve positive comps and prevented our brands from being displaced by competitors.
• Created and implemented marketing programs that directly increased Game Camera sales YOY at Dick's Sporting Goods. 2014 Revenue: $600K / 2015 Revenue: $1.3M / 2016 Revenue: $4.3M / 2017 Revenue: $5.4M (Program name: Great American Camera Trade-in Promotion.  This program has become the most successful promotion ever conducted at Dick's)
• Implemented new "go to market" vendor direct to consumer programs for targets, gun care and holsters that are being sold into mass retail and ecommerce.  Plan percentage growth target is 3% for new FY, tracking to 5.5% YTD.
• Manage rebates, coop programs, incentives and promotion budgets with accounting & finance ($7.2 million)

Senior Director - Sporting Goods Division

Brighton, MI • April 2011 - February 2015
Privately held - Global Tier-1 provider of private-label consumer and automotive products, including fluid blending, packaging, warehousing and order fulfillment with 165 associates generating $140 million in annual revenue.
Executive VP / Director - Sales, Marketing & Strategy
Lead 14 direct reports and a 43-person team in sales, account management, creative services, engineering, purchasing and customer service. Control an $8.5 million operating budget. Represent the sales and marketing function as a member of the executive committee.  Extensive global / cultural experience with BMW, Audi, VW, Honda and Mazda.
• Realigned the sales team and reengineered the sales process with a focus on "Right Team, Right Tools, and Right Customer."  Created the vision, mission, value proposition and philosophy through Sales Team Attributes & Attitude as the means to assess and capture new business.
• Assessed and implemented a new hiring practice and on-boarding program for the sales team (now being used by other department leaders).  Additionally, overhauled the sales compensation, commission and incentive programs.  The goal was to create a consistent program that motivates sales staff at all levels.
• Implemented Pipeline.com to track sales opportunities through the sales cycle and identify leading indicators to monitor quoting, winning/losing business and the causal effects.
• Established "Premise Forecasting" to communicate a variety of key metrics throughout the organization, resulting in a more efficient process in terms of accuracy and time to complete.
• Created and implemented the Excelda University, a three-day training program focused on topics that advance professional growth for staff members.  Noticed results from the Chief Executive Officer were- increased teamwork results, employee morale, employee pride, effective communication, employee engagement, decrease in turnover, elevated customer satisfaction and a positive impact towards the company's bottom line.
• Fulfilled the President's vision of deploying a field sales staff to service auto dealers and increase the company brand by conducting a market assessment, creating a recruiting model, hiring the team and executing an aggressive eight-week sales training program.
• Drove a 5% sales increase in 2013 after achieving record sales volume in 2011 and 2012 with a pipeline yearly average of $5.4 million in gross margin.  2014 performance - nine consecutive months of exceeding sales forecast and margin expectation.

Executive VP / Director - Sales, Marketing & Strategy

W. L. GORE & ASSOCIATES, INC. - Elkton, MD • August 2007 - April 2011
Privately held - Global Leader - technology-driven enterprise; known worldwide for understanding of expanded fluoropolymers in the following sectors: Textiles (GORE-TEX®), Military, Electronics, Automotive and Healthcare.
Account Manager / Retail Marketing Director
Served in two roles to support the Consumer Oriented Fabrics & Technical Oriented Fabrics group with responsibility for $30 million in revenue and $300,000 in marketing promotions/incentives at key North American retailers (including Bass Pro, Gander Mountain, Mills, Blaine Supply, Moose Jaw Outfitters, Cabela's, Scheels, Dick's and Academy Sports, etc.). Established new relationships, licensing agreements and created effective strategies for brand partners in the outdoor, work wear, duty and law enforcement sectors.
• Served as a major contributor on team that achieved record sales in 2008, 2009 and 2010.
• Converted an underserved and neglected client base and re-instilled a sense of value and worth in each business relationship, resulting in $9.5 million in revenue over a three-year period.
• Produced thousands of dollars in cost savings by coordinating, producing and sourcing POS (point of sale) material for footwear and glove categories.
• Nurtured a strong relationship with the executive team at Gander Mountain over a three-year period that resulted in approximately $1.9 million in new sales revenue.
• Supported the creation, launch and growth of Optifade and Sitka Gear into a program with the strongest brand recognition and innovations in the industry over the past 15 years.
• Grew Optifade and Sitka Gear revenue to $17 million in four years, team received "The First Ascent Award" for demonstrating excellence, and market share dominance.
• Ranked in the top 1% based on job commitment for 2007, 2008, 2009 and 2010.
• International travel and business experience in Europe and Asia.  Multiple initiatives resulted in increased brand presence, improved product design & functionality and increase revenue at North American based retailers in the footwear categories (life style, hunt and trail).

Account Manager / Retail Marketing Director

fishing attractants and marine care products in the outdoor industry.	Xtreme Scents (Silver XP) was successfully sold in 2007 to Primos Outdoors (Top 10 recognized company in the hunting / outdoor industry)
Founder, President & COO
Created the mission, vision and operating philosophy for a new venture. Authored the business plan, raised venture capital, managed investor relations, developed and executed marketing strategies, and negotiated licensing agreements. Managed R&D, sales, distribution, brand evolution and all finances.
• Built company from the ground up to over $6 million in sales.
• Received the Archery Trade and SHOT innovation awards in 2003, 2004, 2005, 2006 and 2007 for developing new scent control dispensing methods through innovative packaging.
• Spearheaded publishing of Xtreme Scents hunting and fishing brands over 450 times in the most highly recognized industry publications and consumer magazines.
• Successfully sold the brands and technology to a Private Equity Firm in June 2007.

Leader in scent control technology

Find out detailed information about Jeff stawiarski, Vice President Sales, Marketing & Strategy -Division / Field Vision Systems in Brighton, MI

Jeff stawiarski: Vice President Sales, Marketing & Strategy -Division / Field Vision Systems in Brighton, MI

Jeff stawiarski

Central Michigan University

Michigan State University

Michigan State University