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Field Marketing Manager - Mid-Atlantic

Marketing & Sales

• Work closely with the Field Marketing Director, Senior Management and the marketing team to ensure team alignment and comprehension of all larger field marketing / brand initiatives and programs.
• Increase brand awareness, trial and purchase by developing and executing partnerships, influencer seedings, events, sampling opportunities in the market.  
• Mentor team of Field Marketing Team Leads, KIND Brand Ambassadors and KIND U Ambassadors, encouraging skill development and personal brand ownership
• Recruit, hire and train new field marketing team members (FMTL's, KBA's & KUA's) 
• Collaboration with sales team to determine market level goals, utilizing strategic marketing initiatives to achieve said goals
• Manage KINDs mobile marketing vehicle, Jeep, leveraging this asset to deliver the KIND experience to consumers
• Report on activities in a timely fashion to tell the story of the Brands' growth in the market. 
• Live the brand everyday. Inspire KINDness everywhere possible.

•	Contracted Project Manager for Red Bull National Wake 2.0 event (July 23, 2011). 
•	Solicited high quality athletes to compete in wakeboard rail jam event and organized event format.
•	Secured supporting sponsorship agreements with Oakley, Skullcandy, Ronix Wakeboards, Stultz Clothing and East Coast Wake Park. 
•	Promoted event on various social media platforms as well as coordinated extended traditional media coverage.
•	Facilitated infrastructure deployment for Red Bull EmSee DC, Red Bull Chariot Race at George Washington University and Brightest Young Things event at the Newseum.

Marketing Assistant (Contractor)

• Managed direct sales efforts to engage partners in the full range of RBFF’s programs, products and services  and played a pivotal role in developing a corporate sponsorship program targeting endemic and non-endemic strategic partners to increase revenue for the organization. To date, the program has generated $405,000 in direct revenue, including; 
   o Secured the Foundations first multi-year sponsorship with a non-endemic company $312,160. 
   o Secured endemic sponsorships with major retail chain in partnership with major media outlet for $75,000 / year. 
   o Orchestrated revenue generating partnership with major industry manufacturer focused on incentivizing consumers. Program is repeating for second consecutive year.  
• Organized major industry events including consumer and industry focused trade shows and on-water events. 
• Served as RBFF’s lead representative to industry stakeholders and their partners. This includes representing RBFF at industry conferences, serving on appropriate committees, making public presentations to trade organizations and hosting exhibits. 
• Provided strategic planning, contact management and campaign implementation to increase participation.
• Provided input and guidance to RBFF marketing and communications staff to aid them in developing effective plans and materials targeted at stakeholder segments.

Industry Outreach Manager

• Account Manager and Sales Representative for $2.5 M territory with more than 100 open accounts in 13 states. 
• Increased product saturation within existing and new accounts across region. 
• Provided guidance to accounts at retail and key consumer trade shows to increase sales and repeat business. 
• Strategically opened new accounts throughout the region.
• Successfully ran events for accounts, industry leaders and professional athletes including contests, exhibitions, on-water demonstrations, open houses and boat shows.
• Identified and signed talented athletes to represent the brand through competitions and events. 
• Responsible for annual travel and office budget, plus additional budgets for individual trade shows and athlete travel.

Account Representative

• Managed approximately 120 accounts throughout Washington, D.C., Virginia and North Carolina.
• Identified potential new accounts and supported grassroots team members.
• Led in-store clinics to educate staff about the technical, marketing and sales concepts for the product line.

• Managed approximately 3,700 international member accounts, responsible for all membership sales, invoicing and customer service.
• Managed and maintain SRA website including integrated membership database and on-line job bank.
• Assisted in organizing and managing the Annual Meeting as well as various Section Meetings.
• Developed marketing pieces and display booth design for conferences and meetings.
• Oversaw project milestones during implantation of iMIS membership management database.
• Editor of electronic monthly membership newsletter and quarterly publication for membership.

Manager, Online Services

Member of a dedicated team established to interact with 120+ contracted towing companies around the United States. Duties included: 

•	Handled contract negotiation and enforcement with service providers and oversaw the procurement of related goods and products.
•	Responsible for developing and implementing responsive co-op advertising programs.
•	Handled materials and financing for independently owned and operated towing companies.
•	Developed and implemented promotions and special events at marine centers and trade shows.
•	Participated in the sale of enhanced towing “insurance” packages to members and non-members.
•	Contributed articles to the Red Craft Advisory, a quarterly newsletter designed to keep towers aware of recent updates and changes to the TowBoat U.S. program. 
•	Coordinated efforts to bring H.O. Sports into BoatU.S. Marine Center for product sales.

Liaison, Towing Company Services

Provided immediate, thorough and competent analysis of information supplied by the insured and independent marine surveyors regarding claims. 

•	Reviewed repair / replacement estimates.
•	Appointed outside experts (marine surveyors and investigators).
•	Responsible for the rapid and accurate resolution of claimed losses in accordance and compliance with the Fair Claims Practice Act of the state in which the policy was written.  
•	Negotiated with salvage companies for wreck removal and the sale of salvage. 
•	Negotiated with repair yards for repair of damaged vessels.
•	Coordinated efforts to assist vessels in distress or in need of salvage and/or towing.
•	Participated in the sale of enhanced Towing “insurance” packages to members and non-members.

Marine Insurance Claims Adjuster

Find out detailed information about Jeffrey Aitken, Field Marketing Manager - Mid-Atlantic in Washington, DC

Jeffrey Aitken: Field Marketing Manager - Mid-Atlantic in Washington, DC

Jeffrey Aitken