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Senior Manager - Experiential Marketing

Marketing & Sales

Experiential Marketing Professional with over 15 years of experience in the events, conference, sports and sponsorship industries. Passionate operator with an entrepreneurial spirit and a proven track record in team leadership, innovative problem solving, strategic planning, agency acumen, and effective client management.

Develop overall experiential marketing strategy and innovative solutions to achieve business objectives and execute events with premium customer experience. Team leader and mentor across all departments. Maintain budgets while managing the collaboration, negotiation, and fulfillment of all vendor contracts.
- Team leader for (6) internal marketing managers and over (40) freelance professionals while remaining the strategic point of contact for all clients and partners.
- Manage and execute over (125) premium events and sponsorship activations across North America in 2016, improving program capacity and customer experience.
- Collaborate between senior leaders, departments, agencies, partners and clients to achieve the highest level brand experiences and new business opportunities.
- Strategic product planning and launch strategies for global programs and events. - Cost-effective marketing management and vendor negotiations with tracks, hotels,and venues resulting in 15% cost reduction

Managed all marketing and event initiatives for the brand within the largest region in the US, exceeding customer expectations in a ultra premium environment. Oversaw development, implementation, analysis, and reporting of all marketing initiatives, ensuring consistency with luxury brands culture & standard. Exceeded marketing and sales financial objectives by forecasting requirements, scheduling expenditures, analyzing variances, and initiating corrective actions.

- Oversaw development and execution of digital marketing strategy including SEO, PPC, automotive accounts, monthly newsletter and associated programs.
- Worked closely with Sales, Service and Parts departments to identify & develop initiatives including internal CRM tool to meet and exceed on customer satisfaction.
- Managed manufacturer Co-Op advertising funds and exceeded monthly manufacturer marketing KPI standards.


Marketing and Events manager

Responsible for all event operations in COTA’s 1,500 - acre facility, racetrack and amphitheater. Hosting (5) annual racing series (including Formula 1 and MotoGP), music festivals, concerts and the ESPN Summer X Games. Annual attendance numbers over a million fans/guests. Managed a team of over 35 contractors and vendors with services ranging from construction, power, seating, transportation, and communication.
- 35% increase in new client participation and event involvement from 2013 - 2014 by collaborating with Sales, Marketing and Sponsorship Teams.
- Designed, presented, and managed facility improvement projects – (3) Projects in 2013 with a full investment return in 2 years and over $450K in savings in 3 years.
- Over $350K savings in first 8 months of managing all contract negotiations and preferred vendor agreements.

Director - Event Operations

Executed variety of programs from events, tradeshows, board meetings, to hospitality functions, all while focusing on brand image, client experience, and revenue/budget management. Calculated status forecasting for Catering and Convention Services departments and reported to General Manager on profits/gains/losses and market trends.

- Successfully negotiated and booked new and repeat business through outside sales calls, online marketing and social networking, while maximizing assets to exceeded revenue goals that averaged $100,000.00 a month
- Maintained strong customer relationships leading to a 30% return client business, organizer for department meetings, and an active leader in the organization

Conventions Services Manager

Responsible for corporate marketing and promotional events with focus on customer experience, brand management, corporate positioning, sponsors, partners, product launches, sales collateral and tradeshow marketing. Managed over 50 events a year and a multi million dollar budget to support brand exposure and drive sales by devising high impact to-cost ratio promotions consistent with Ducati’s global brand culture and ever changing sales and market goals.

- Developed and launched integrated multi-channel marketing campaigns supporting events, product placement, web, customer loyalty programs, social media, press and community groups that propelled sales from 2009 to a 40% increase by 2012.
- Managed national marketing campaigns for product launches, sales promotions and customer events, enabling Ducati’s overall North American market sales to reach record growth in 2011 with a 43% increase, and continuing growth in 2012 with a 21% increase.

Promotions Manager 

Project and logistics manager for over 25 racing promotional events annually hosting 2,000 customers per event and 40,000 – 50,000 customers each year, i.e. pre-trip, travel, accommodations, set-up, consumer experience, brand management and staff. Organized client’s on-site brand image, placement and customer experience during racing events and sponsorship programs while monitoring and reporting all activities and market trends.

- Developed new procedures that raised the program’s customer capacity from 13,000 in 2006 to 25,000 in 2008, bringing program utilization to 95%.
- Implemented new transportation procedures that saved clients over $30,000 in 2008 and over $40,000 in 2009.

Assistant Manager - Racing Promotions 

Find out detailed information about Jeffrey Schuessler, Senior Manager - Experiential Marketing in San Francisco, CA

Jeffrey Schuessler: Senior Manager - Experiential Marketing in San Francisco, CA

Jeffrey Schuessler