Jenae Robinson: in Winnetka, CA
Jenae Robinson
Winnetka | United States
Skills
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Interests
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Work experience
LXJ Footwear
Freelance Sr. Designer/Sr. Developer | 10/2018 - 11/2019
? Analyzed market trends and competitor brands to identify new product opportunities
? Established design process for new brands and regularly met with upper management to present design
briefs
? Consulted with in-house team to deliver innovative new collection within strict calendar and budgetary
guidelines
? Collaborated with international agents and suppliers to ensure optimal production of collection
Rebels Footwear
Freelance Sr. Designer/Sr. Developer | 03/2017 - 11/2017
? Initiated a streamlined design process and instituted standardized fit procedures
? Managed multiple full cycle design projects as well as communication with international agents
? Cultivated relationships with vendors to source new on trend materials for products
? Implemented design server and led in-house team on customer inquiries that related to product
Rocket Dog Brands
Sr. Designer/Sr. Developer (Private Label) | 10/2013 - 08/2016
? Quadrupled product adoption and increased sales from $1.9M to $9.87M within 2 years
? Introduced an innovative new collection by analyzing market trends, competitor brands, and customer
demographics
? Oversaw design process from prototypes to production, working with overseas developers and in-house
product development teams
? Coordinated with Design Director on leading jr. designers on prototype corrections and product
merchandising
? Presented collection to top private label accounts and senior management quarterly
PROFESSIONAL EXPERIENCE Continued
Rocket Dog Brands
Designer | 11/2009 - 10/2013
? Aided Design Director in developing new footwear concepts, including key details, colors, and materials for sport and casual categories
? Generated technical drawings of uppers and outsoles for pattern and blueprint makers
? Drafted 2D color-ups to help sales and senior management visualize design direction
? Communicated with international agents and regularly traveled to China to meet with overseas development
teams
Skechers USA
Girl's / Women's Designer | 11/2005 - 10/2009
? Produced conceptual sketches for women's and girl's footwear that aligned with brand identity and customer demographics
? Designed hardware components for girl's and women's design teams
? Reviewed blueprints with technical team and made necessary adjustments to shoe lasts and prototypes
? Composed 2D color-ups for merchandising and sales meetings
? Assessed costing procedures to gain better understanding of shoe components and material selections
ACI International
Girl's Designer | 01/2000 - 11/2005
? Developed original product ideas along with color and material stories for customers
? Interfaced with sales and senior designers to finalize concepts and generate material specifications
? Performed routine market research to determine new product opportunities
? Corresponded with international agents and suppliers on product and material details