? Developed and implemented marketing strategy
? Developed and implemented 360-degree marketing campaigns for new product launches
? Managed content creation
? Generated and managed advertising, PR, print, POS, display and tradeshow budgets
? Managed all digital marketing campaigns for company, from plan initiation through post-campaign analysis
? Analyzed campaign data to drive insights and increase marketing performance
? Partnered with Ecommerce Manager on digital marketing campaigns and content efforts for corporate website
? Managed the direction, planning and execution of all corporate and retail events, from initiation through post-event analysis
? Managed consumer and competitor research practices for company
? Management responsibility for Marketing Coordinator
? Project Management Leader within PMO Office

Marketing Manager

? Defined project objectives and created project schedules
? Planned, coordinated, implemented and finalized projects according to project plans
? Developed project budgets
? Managed department event planning
? Created and consolidated marketing operations data in order to drive insights and solutions to increase the business performance
? Managed Live Events business process and system improvements to enhance the communication and planning across the department and partnering business units
? Managed partnership marketing initiatives within department
? Managed digital marketing efforts for Live Events division
? Presented to and consulted with senior level management on business trends to develop new services and products

Project Manager, Live Events

Handled all administrative tasks and highly confidential materials for the department

Technical Skills
? Microsoft Office Suite (Word, Excel, PowerPoint, Project)
? Mac and PC Operating Systems
? Google Analytics and Adwords
? Some Adobe Creative Cloud

Administrative Assistant

Find out detailed information about Jenna Cowan,  in Norwalk, CT

Jenna Cowan: in Norwalk, CT

Jenna Cowan

Eastern Connecticut State University