Jenna Cowan: in Norwalk, CT

? Developed and implemented marketing strategy ? Developed and implemented 360-degree marketing campaigns for new product launches ? Managed content creation ? Generated and managed advertising, PR, print, POS, display and tradeshow budgets ? Managed all digital marketing campaigns for company, from plan initiation through post-campaign analysis ? Analyzed campaign data to drive insights and increase marketing performance ? Partnered with Ecommerce Manager on digital marketing campaigns and content efforts for corporate website ? Managed the direction, planning and execution of all corporate and retail events, from initiation through post-event analysis ? Managed consumer and competitor research practices for company ? Management responsibility for Marketing Coordinator ? Project Management Leader within PMO Office

? Defined project objectives and created project schedules ? Planned, coordinated, implemented and finalized projects according to project plans ? Developed project budgets ? Managed department event planning ? Created and consolidated marketing operations data in order to drive insights and solutions to increase the business performance ? Managed Live Events business process and system improvements to enhance the communication and planning across the department and partnering business units ? Managed partnership marketing initiatives within department ? Managed digital marketing efforts for Live Events division ? Presented to and consulted with senior level management on business trends to develop new services and products

Handled all administrative tasks and highly confidential materials for the department Technical Skills ? Microsoft Office Suite (Word, Excel, PowerPoint, Project) ? Mac and PC Operating Systems ? Google Analytics and Adwords ? Some Adobe Creative Cloud